Red Licorice in Bulk

Red licorice means something specific in the Scandinavian candy tradition — it’s almost always strawberry or raspberry-flavored, softer than black licorice, and considerably more accessible to customers who aren’t committed to salty-salmiak formats. For wholesale buyers, that accessibility translates to faster turns and a wider customer base. This 29-SKU collection draws from Sweden, Finland, Denmark, Holland, Spain, and Italy, with Scandi Candy, Bubs Godis, Kolafabrikens, Grahns, Aroma Konfektyrer, and Franssons leading the brand list.

Scandi Candy: The Licorice Stick Specialists

Scandi Candy builds a strong red licorice program with a focus on stick and bite formats. The Swedish Strawberry Licorice Mega Sticks and Swedish Raspberry Licorice Mega Sticks are long-format licorice sticks — a visually distinctive item that stands out in a bulk bin or display jar. The Scandi Candy Swedish Raspberry Licorice Bites and Swedish Strawberry Licorice Bites are the cut-piece versions of the same flavor profile, better suited for pick-and-mix bins where uniform bite size matters for scooping and display.

These are authentic Swedish imports — not American ‘red licorice’ (which is typically just flavored rope candy). The flavor profile is more intensely fruit-forward with a chewier, slightly denser texture that licorice fans recognize as the real article.

Bubs Godis: Swedish Foam and Specialty Formats

Bubs Godis from Sweden dominates the foam-gummy side of red licorice. Sour Raspberry Foam Skull, Sour Raspberry-Lemon Foam Skull, Sour Violet Raspberry Mini Diamond Foam, and Raspberry-Blueberry Oval Foam Gummy all combine raspberry flavor with Bubs Godis’s signature light foam texture and — in several cases — a licorice component that grounds the sourness with the characteristic herbal base note. Sugar-Free Raspberry Salty Licorice Skulls is also in the Bubs Godis lineup here, expanding the collection into diet-conscious formats.

The foam skull format specifically has become something of a cult pick-and-mix item in Scandinavian candy culture. For specialty retailers curating a Swedish candy section, Bubs Godis Foam Skulls are a recognizable draw for customers who’ve encountered them on trips abroad or through Scandinavian expat communities.

Kolafabrikens Caramel-Licorice Crossovers

Kolafabrikens Raspberry Caramel and Kolafabrikens Raspberry Salt Licorice Caramel sit at the junction of two categories. These are caramel pieces with raspberry and — in the Salt Licorice variant — a salmiak note that gives them genuine licorice character. For buyers stocking both the toffee-caramel and the licorice category, these crossover SKUs pull double duty in a display and satisfy customers who aren’t sure which section they’re shopping in.

Finnish Strawberry Formats from Halva

Halva Strawberry Licorice Bites and Halva Strawberry Licorice Rug from Finland are softer, more jam-like in flavor than the Swedish versions — Finnish candy culture skews slightly sweeter and fruitier than Swedish salmiak tradition. The ‘Rug’ format is a flat, layered licorice piece (think: licorice rope cut into sections) that has a visual distinction in a pick-and-mix bin. Both items appeal to customers who like fruit-forward licorice without any salty or herbal edge.

Sour and Spanish Formats

Toms Sour Watermelon Licorice Bites from Denmark add a sour-sweet dimension to the collection. Strawberry Bricks Licorice Candy from Spain brings a compressed, firm-texture format that’s different from the Scandinavian soft-chew tradition — useful for buyers who want textural variety across their licorice program.

Grahns Sour Raspberry Bottles Gummy from Sweden and Franssons Raspberry and Licorice Hard Candy are on the boundary of the category — Grahns is more gummy-forward, Franssons a hard candy — but both carry the raspberry-licorice combination that defines this color-type intersection.

For the full view of red confections across all candy types, the red candy wholesale catalog is the right place to browse. The complete bulk licorice collection gives you every licorice style by color, brand, and origin. For wholesale account setup, the bulk candy wholesale hub walks you through the full program.

Ordering Details

One-case MOQ. Cases run 1.5–2.2 lb. Sugar-free SKUs available. Ships to US and Canada B2B buyers. Strong for import grocers with a Scandinavian candy section, specialty candy retailers doing pick-and-mix, and gift-basket programs targeting Swedish candy enthusiasts.

Building a Dedicated Swedish Candy Section

The red licorice collection is narrow enough in geography — almost entirely Sweden, Finland, and Denmark — that it naturally supports a ‘Scandinavian candy’ retail story. For import grocers and specialty candy retailers, the geographic specificity is a merchandising asset. A display with Scandi Candy Mega Sticks, Bubs Godis Foam Skulls, Kolafabrikens caramel-licorice, and Halva Finnish strawberry pieces tells a coherent story that a general ‘international candy’ section doesn’t. Specialty retail increasingly rewards curation — the retailer who knows what Bubs Godis and Scandi Candy are and stocks them deliberately attracts the buyer who’s been looking for those items and builds loyalty from the first transaction.

Sugar-Free Red Licorice for Health-Conscious Buyers

Bubs Godis Sugar-Free Raspberry Salty Licorice Skulls is worth a specific call-out for health-conscious retail programs. The sugar-free licorice category is thin in European import candy — most European salty licorice is made with sugar — which makes this Bubs Godis option relatively rare. Natural food retailers and specialty import stores in markets with active health-and-wellness demographics consistently find the Bubs Godis sugar-free skull format to be a strong performer alongside the standard sweetened versions. Having both SKUs — sugar and sugar-free — covers the full customer base without requiring a separate supplier relationship. Cases run 1.5–2.2 lb at one-case MOQ, net terms for approved accounts, ships to US and Canada.

The Raspberry Flavor Spectrum: From Sweet to Sour to Salmiak

Raspberry in red licorice spans a wide flavor spectrum. Scandi Candy Swedish Raspberry Licorice Mega Sticks are sweet-fruity without salmiak character — approachable for customers new to European licorice. Kolafabrikens Raspberry Salt Licorice Caramel adds the salmiak dimension to raspberry — a more complex flavor for customers who’ve moved past the sweet end. Bubs Godis Sour Raspberry Foam Skull combines sour coating, foam texture, and salty licorice fill — the most complex and intense expression of raspberry-licorice in the collection. For specialty retailers curating a Scandinavian candy program, stocking all three expressions of raspberry-licorice across this spectrum serves the full range of Scandinavian candy enthusiasm from casual to dedicated buyer.

All items in this red licorice collection ship at one-case MOQ in bulk-loose format. Cases run 1.5–2.2 lb — consistent weights that simplify reorder planning for pick-and-mix programs and import grocery shelves alike. Net terms available for approved accounts. Ships to US and Canada B2B buyers. Strong for import grocers building a Scandinavian candy section, specialty candy retailers with a pick-and-mix program, and gift-basket assemblers targeting Swedish candy enthusiast buyers.

Frequently Asked Questions