Bubs Godis Red Candy Wholesale & Bulk

Bubs Godis Swedish Foam Candy and Licorice Skulls Wholesale

We’d never seen a gummy bin get as many double-takes as the Bubs Godis one does. The brand is from Stockholm and leans hard on odd shapes, meaning skulls and diamonds and flat ovals. The flavors sit somewhere between fruit candy and Scandinavian licorice, and that mix is what keeps us interested. Every bulk item here ships to US wholesale buyers. You check out by card, and there’s no minimum order to meet.

There are two kinds of candy in the range. Seven pieces are foam. That’s the Sour Violet Raspberry Mini Diamond Foam and the Watermelon Oval Foam Gummy, then the Sour Raspberry Foam Skull and the Sour Raspberry-Lemon Foam Skull. The Raspberry-Blueberry Oval Foam Gummy goes with them, plus Raspberry & Licorice Foam Skulls and the Strawberry Cheesecake Diamond Gummy. Foam is light and open and softer than the usual gummy, so it melts more gently in your mouth. It’s the one part of this range we’d tell a newcomer to taste first, because the texture is what sets Bubs apart from the usual gummy shelf.

We’d call the skull the Bubs signature, really. Flip one over and there’s a little hollow underneath that you notice when you bite down. Looked at from above the outline’s crisp too, with a top and bottom you can actually tell apart. A bin full of bright-red sour raspberry foam skulls stops people in the aisle (the violet diamonds do too), and they’ve usually sold the candy section before anyone’s tasted one.

The Strawberry Cheesecake Diamond Gummy is the sweet one. It tastes like fruit with a creamy note on top, which is a step away from the sour and licorice pieces in the rest of the range. A shopper who wouldn’t go near salty licorice might happily take this one. Gift shops and boutique candy stores can put it near the sour raspberry skulls and see who reaches for which.

Then the licorice skulls. Sugar-Free Raspberry Salty Licorice Skulls and Mini Raspberry Salty Licorice Skulls make one pair. The other pair is Raspberry & Salty Licorice Skulls with Raspberry & Licorice Foam Skulls, that last one being half foam. Salty licorice with raspberry gets us a funny look nearly every time we describe it. Fair enough. Taste it though and the salt pushes the raspberry forward. We’d hand the foam version to anyone curious about Nordic salty candy who’s a bit scared of straight salmiak, since it’s the gentlest of the four.

One of the licorice skulls is sugar-free, the Sugar-Free Raspberry Salty Licorice Skulls. Sugar-free Scandinavian candy that still tastes properly Nordic is hard to find in our experience. This one keeps the Bubs flavor. A specialty food shop that wants a sugar-free option on the shelf could slot it in beside the full-sugar skulls.

If you’re setting up a Nordic candy corner, color does a lot of the work with this brand. Put the raspberry-red skulls and diamonds in one stretch. A pastel watermelon oval bin makes a nice accent, and the violet sour diamonds give it a contrast piece. It photographs well and slows people down, which is half of what a display is for. We’d keep the bins level so the colors read as blocks. Somebody grabbing a bag of Sour Raspberry Foam Skulls might well pick up the Strawberry Cheesecake Diamonds too if they’re within arm’s reach.

Gift-basket people use Bubs pieces in Swedish candy bags and Scandinavian assortments. Novelty collections for birthdays and corporate events work as well. The skulls fit a Halloween basket without trying. Sour and licorice flavors suit an adult gift bag that wants something more interesting than chocolate or standard gummy bears. The 2.0 to 2.2 lb bulk size lets you portion however you like and price by weight.

Import grocers serving Swedish and Danish customers will find that Bubs needs no introduction. Norwegian and Finnish communities know it too, since plenty of people grew up buying it at Swedish grocery stores. A deli or specialty food shop starting a Swedish candy section could do worse than lead with something this loud. It’s a good first brand to put on the shelf.

Everything Bubs Godis here ships to US addresses. A case weighs roughly 5 to 10 kg, and there’s no minimum order. Approved wholesale accounts get account pricing. The foam skulls and diamonds can all go into one order. So can the ovals and the licorice skulls, sugar-free one included. A full Bubs display is possible from the start. The bulk candy wholesale catalog has other Swedish and Scandinavian candy that sits well beside it.

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