Bulk Licorice Wholesale

Bulk licorice wholesale, salty and sweet

Gustaf, Menozzi De Rosa and Bubs Godis headline our licorice program, joined by Italgum, Mangini, Malaco, Scandi Candy and Aroma Konfektyrer. Licorice is a category with a passionate following, and our 128 products span the spectrum from soft sweet ropes to hard salmiak that bites back. If your store has a licorice corner, this is where you fill it.

The salty side runs deep. The Bilar Salty Licorice Marshmallows, Malaco Lakrifun Salmiak School Chalk and Cowboy Salty Licorice Powder are Swedish salmiak classics. The Hockey Salty Licorice Powder and Hockey Salty Licorice Powder with Pepper come in 12g 15-packs that suit checkout displays. The Fazer Salty Licorice Kitten, imported from Finland, adds a Finnish twist that salmiak fans seek out by name.

From Denmark, Italy and beyond

Toms gives the Danish contingent its weight. The Toms Chocofanter Chocolate Licorice Rockies, Toms Black & Brown Licorice Twist, Toms 3 Shades School Chalk Licorice and Toms Sour Watermelon Licorice Bites cover chocolate-licorice, twists, chalk and sour profiles. From Italy, the Mangini Gessetti Salmiak Filled Licorice brings a southern European take. The Dunderklubba Salty Licorice Center Lollipops show how licorice crosses into the lollipop format too.

Colors here run black, brown, red, pink, green and gold, and the forms are bulk and bagged, so you can stock loose by weight or pre-bagged for grab-and-go. Sugar-free options sit in the group for buyers serving that demand. Crossover caramels like the Kolafabrikens Raspberry Caramel and Carletti Hem-Kola Licorice Toffee from Denmark, plus the Halva Strawberry Licorice Bites from Finland, show how licorice blends with toffee and fruit flavors.

Who buys bulk licorice

Scandinavian specialty grocers, candy shops with a serious licorice following, import food stores and gift companies all order from this category. Salmiak in particular has devoted fans who shop by brand and country, so carrying Swedish, Danish and Finnish lines side by side keeps those customers coming back. The bagged formats also work well for online resellers who ship to licorice lovers nationwide.

Six countries of licorice tradition

Our licorice stock comes from Sweden, Italy, Holland, Denmark, Finland and England. Each country has its own licorice culture, and stocking across them lets you serve the salmiak purist, the sweet-licorice shopper and the curious first-timer from the same shelf. That breadth is hard to assemble piecemeal, which is why buyers consolidate it through us.

• Top brands: Gustaf, Menozzi De Rosa, Bubs Godis, Italgum, Mangini, Malaco, Scandi Candy, Aroma Konfektyrer
• Forms: bulk and bagged
• Colors present: black, brown, red, pink, green, gold
• Case weights roughly 0.4 to 9.41 lb, depending on the product

How ordering works

We sell by the case, minimum one. Cases generally weigh 5 to 10 kg, so you can test a Bubs Godis line or a tray of Toms twists without overcommitting. We’re a B2B importer, accounts are for resale, net terms are available after approval, and we ship across the US and Canada.

To narrow your buy by origin, our Sweden licorice page collects the salmiak and soft Swedish lines, while Italy licorice gathers the Italian filled and hard styles. Both overlap with brands on this page, so reorders stay simple. For a mixed shipment, browse the full bulk candy range and add licorice to a broader order.

Why import licorice

Authentic salmiak and Scandinavian licorice are hard to find at scale in North America, and shoppers who want them are loyal once they find a source. That loyalty drives reorders. We import, clear customs and consolidate the cases, so you place one order and skip the overseas freight headaches.

Licorice sells year-round but tends to climb in cooler months and around niche holidays celebrated by Scandinavian communities. Keeping a steady stock of the salmiak bestsellers and a rotating set of sweet and sour lines covers both the regulars and the impulse buyer. Start with the items above and expand based on what your shoppers request.

Building a licorice assortment that sells

The best licorice displays span the intensity scale. Put a gentle sweet line next to a hard salmiak like the Malaco Lakrifun Salmiak School Chalk so newcomers and purists both find their level. The Toms Sour Watermelon Licorice Bites add a sour profile that pulls younger shoppers, while the Toms Chocofanter Chocolate Licorice Rockies bridge into the chocolate crowd. Crossover items matter too: the Carletti Hem-Kola Licorice Toffee and Halva Strawberry Licorice Bites blend licorice with toffee and fruit, giving cautious customers an easier entry point than straight salmiak.

Country labeling drives sales in this category more than most. Salmiak fans often shop by nation, seeking out Swedish, Danish or Finnish styles specifically, so a Sweden Bulk or Imported from Finland tag on the bin does real work. Grouping the Hockey and Cowboy salmiak powders together, the Toms Danish lines on their own, and the Fazer Finnish kitten nearby lets dedicated buyers navigate fast and discover lines they haven’t tried.

Reordering and consistency

Licorice buyers reorder hard once they find their source, and consolidating with one importer keeps those refills predictable. The Bubs Godis, Malaco and Toms lines come from the same supply run after run, so restocking a proven display means matching what already sold rather than hunting substitutes. We hold the stock, subject to seasonal availability, so the salmiak bestsellers stay on hand through the cooler months when demand climbs.

Start your licorice order

Open a wholesale account, pick your cases, and we’ll ship from stock. The one-case minimum makes it easy to trial salty and sweet licorice side by side, and net terms help with cash flow once approved. Reorder the salmiak that sells, test new twists and ropes, and rely on our sourcing to keep licorice flowing to your shelves across the US and Canada.

Not sure where to start in such a broad category? Reach out before you order and we’ll help you pick a balanced first case or two, mixing a gentle sweet line with a harder salmiak so you can see which direction your customers lean. As a B2B-only supplier we deal with licorice-focused shops and Scandinavian grocers constantly, so we know which lines tend to convert newcomers and which ones the purists reorder. The one-case minimum keeps that first test cheap and low-risk.

Frequently Asked Questions