Black Licorice in Bulk
Salty and sweet and salmiak licorice, the European way. It comes from Scandinavia and Italy and England, among other places. Gustaf and Malaco make a lot of it, with Bubs Godis and Mangini and Scandi Candy in the mix. That’s 124 items in bulk and bagged and boxed formats, sold to US wholesale buyers.
Black licorice picks its own customers. Scandinavian and European expats know what they want when they walk up to it. So do specialty import shops and the odd adventurous candy fan. This collection has 124 items from Italy and Sweden, then Holland and Denmark, Finland and England. We think it’s one of the deepest black licorice ranges you’ll find in the US.
The Salmiak Spectrum
Salmiak is the heart of it, and there’s plenty. Malaco’s Lakrifun Salmiak School Chalk from Sweden is a classic bin candy. The Cowboy Salty Licorice Powder (9g bulk, Swedish) is an odd one. So is the Hockey Salty Licorice Powder (12g in a 15-pack, with and without pepper). Customers who find them tend to come back. Bilar Salty Licorice Marshmallows are softer. Mangini’s Gessetti Salmiak Filled Licorice is the Italian take.
Scandi Candy brings a lot of Swedish licorice in different shapes. Gustaf comes out of Holland and covers Dutch licorice. Menozzi De Rosa and Italgum speak for Italy. Their licorice leans toward anise and tastes less aggressively salty than the Nordic kind.
Danish Depth: Toms and Carletti
The Danes get their own paragraph. Toms Chocofanter Chocolate Licorice Rockies blend chocolate and licorice, which helps with customers who aren’t sold on salmiak. Toms Black and Brown Licorice Twist is here, plus Toms 3 Shades School Chalk Licorice and Toms Sour Watermelon Licorice Bites. That’s a full Danish program from one supplier. Carletti’s Hem-Kola Licorice Toffee goes into toffee-caramel territory, handy when you want both categories without splitting an order.
Finland sends Fazer Salty Licorice Kitten and Halva Strawberry Licorice Bites. They run softer and a touch sweeter than Swedish salmiak, so they ease newcomers in.
Case Weights and Format Mix
Case weights go from 0.31 lb to 9.41 lb a unit, the biggest spread of anything we sell. Formats explain it. Small 9g and 12g powder sachets are light, and big bulk licorice assortments are heavy and suit bin programs that turn quickly. Everything is bulk loose or bagged or boxed. There are no bars.
Some items are sugar-free too, so customers who skip sugar can still get the salty-licorice fix.
Channels That Move Black Licorice
Import grocers serving Scandinavian and Dutch families are the first stop. So are Finnish and British communities. Specialty candy shops with a ‘world candy’ corner do well with Malaco and Gustaf and Bubs Godis on the shelf. Gift-basket makers aiming at Scandinavian expats often choose Dunderklubba Salty Licorice Center Lollipops and Nordic Salty Licorice Mix, since both look different and are really imported.
For a salty-candy program, every black confection of every type is in the black candy wholesale catalog. The bulk licorice wholesale collection lays out the whole licorice range in black and red, brown and green. Branching into other categories? The bulk candy wholesale hub is where we’d start planning an account.
Ordering Details
There’s no minimum order, and approved accounts get account pricing. We ship within the US. If you’re stocking a ten-item European import corner or building a whole Scandinavian candy destination, there’s enough here for either plan.
Building a Complete Salmiak and Sweet Licorice Program
The best licorice programs we’ve seen split the salmiak-heavy items from the sweet and mild ones, and merchandise each group on its own. Malaco School Chalk and Cowboy Salty Licorice Powder and Hockey Salty Licorice Powder, with and without pepper, sit at the strong end. They’re for committed salty-licorice fans who know exactly what they want. At the mild end you’ll find Menozzi De Rosa and Italgum from Italy, anise-forward and more sweet and herbal than salty. Stock both ends and your pick-and-mix reaches the casual customer as well as the hardcore salmiak buyer.
Seasonal and Gifting Applications
Licorice has a seasonal side wherever Scandinavian or Dutch or British families live. Dunderklubba Salty Licorice Center Lollipops from Sweden make a good gift. A lollipop with a salty licorice center looks different and clearly came from somewhere else, which sets a gift basket apart from ordinary domestic candy. For baskets aimed at Swedish or Finnish or Dutch expats, a small licorice set beats most mainstream candy. In our experience this is a category that builds its own repeat customers. Someone who finds Finnish Fazer Salty Licorice Kitten or Danish Toms Chocofanter at a specialty shop will often keep coming back for more.
Understanding Salmiak Content for Retail Communication
Salmiak means ammonium chloride. The strength changes a lot from one candy to the next, so tell your customers what to expect. Cowboy Salty Licorice Powder and Hockey Salty Licorice Powder with Pepper are on the intense end, and experienced salmiak buyers will look for them. Malaco School Chalk and Mangini Gessetti Salmiak Filled Licorice are easier first picks. Toms Chocofanter Chocolate Licorice Rockies are the gentlest, because the chocolate coat mutes the licorice a lot. Carrying all of them, not just the strong ones, lets one category serve more customers.
Cases run 0.31 to 9.41 lb and come bulk or bagged or boxed. No minimum order applies, and approved wholesale accounts get account pricing. We ship to US buyers, from import grocers running a Scandinavian candy destination to specialty shops putting together a European licorice program for the first time.
Frequently Asked Questions
What is the MOQ for black licorice wholesale orders?
There’s no minimum order. Cases in the black licorice collection weigh roughly 0.31 lb to 9.41 lb a unit. Order a single case of any item if that’s all you need. Approved wholesale accounts see account pricing.
Which countries do your black licorice products come from?
Italy and Sweden and Holland, then Denmark and Finland and England. Gustaf and Gerrit are Dutch. Malaco and Bubs Godis are Swedish. Toms and Carletti come from Denmark, and Fazer from Finland. Menozzi De Rosa and Mangini are Italian.
Do you carry sugar-free black licorice for wholesale?
Yes. Sugar-free options are part of this collection, and the diet attributes show on each product listing. They suit shops with customers who want European-import salty licorice without added sugar.
Can wholesale buyers order black licorice by the case?
Yes. We ship to US buyers like delis and import grocers, specialty candy shops and gift-basket programs, with standard case shipping. For larger volumes, contact us and we’ll quote the freight.
What’s the difference between salmiak and regular black licorice?
Salmiak licorice contains ammonium chloride, which gives it a sharp, intensely salty bite that’s loved across Scandinavia and Finland. Regular black licorice leans anise and sweet-savory instead. We carry both styles, from Malaco and Mangini and Toms among others.
How do I pay for a licorice wholesale order?
We take secure card payments at checkout, and your order is confirmed once payment goes through. Apply for an account and you’ll get account pricing on every candy category, black licorice and gummies and chocolate included. Approval is straightforward for established wholesale buyers.