Black Salted Licorice in Bulk

Salted licorice commands fierce loyalty from shoppers who know it — and those shoppers are actively seeking it in import grocers, Scandinavian specialty shops, and online candy retailers across North America. The black salted licorice category here runs 32 SKUs with case weights from 0.4 lb all the way to 9.41 lb, drawing from five countries: Sweden, Denmark, Finland, Holland, and Italy. If your account serves a Scandinavian-heritage community, an import-focused candy wall, or a gift program targeting adventurous adult palates, this is the category to stock first and expand from.

Swedish Brands: Bubs Godis, Malaco, Hockey, Kolafabrikens, Cowboy, Bilar

Sweden is the spiritual home of salmiak candy, and the Swedish brands here cover the category comprehensively. Bubs Godis brings the signature foam-format pieces that Swedish candy culture built its reputation on: Sour Raspberry Foam Skull and Sour Violet Raspberry Mini Diamond Foam are visually distinctive items that photograph well and generate impulse purchases on candy walls. The skull shape in particular has become a recognizable icon in North American European candy retail — it reads as Swedish, it’s immediately identifiable, and it draws shoppers who are curious about the format even before they know the flavor.

Malaco‘s Jungle Roar Salty Licorice is a classic Swedish bulk piece — the kind of thing found in every Swedish candy shop by weight. It’s a strong bin-candy performer for accounts running Scandinavian-themed self-serve programs.

Hockey is the most distinctive brand in the single-serve category. Hockey Salty Licorice Powder (salmiak loose powder in 12g pouches, sold as a 15-pack) is a deeply Nordic product with almost no equivalent in the North American candy market. It sells as a curiosity item and as a genuine taste-memory product for Scandinavian diaspora shoppers. The variant with pepper is even more assertive — a level-up for salmiak-committed buyers who want maximum intensity.

Cowboy‘s Salty Licorice Powder in 9g pouches operates in the same space — miniature salmiak powder packets that work as grab-and-go impulse items or as components in Swedish candy assortment bags. Bilar Salty Licorice Marshmallows bring a softer-texture format: salmiak-flavored marshmallow pieces that appeal to shoppers who like the salt-licorice flavor but prefer a less chewy bite. Kolafabrikens Lemon Salt Licorice Caramel and Raspberry Salt Licorice Caramel are hybrid pieces — part caramel, part salmiak — that cross-sell into the toffee and caramel buyer segment and serve as approachable entry points for salmiak-curious shoppers who aren’t yet committed to full-intensity black licorice.

Danish Imports: Haribo, Toms, Pirate Coins, and More

Denmark runs its own salty licorice tradition — slightly different in texture and intensity from the Swedish side. Haribo Salty Black Licorice Herring (Salt Sild) is a Danish-produced item: shaped like small fish, firm texture, strong salmiak. It’s one of the more recognized European licorice formats among North American import candy buyers, and the Haribo brand name alone provides a trust signal for accounts introducing salmiak to new shoppers. Toms Pinguine Salty Licorice Pastilles are compact tablet-format pieces, easy to merchandise in a bin or bag.

Chewy Salty Licorice Tablets and Pirate Coins Salty Licorice (Piratos) cover two additional Danish format types — chewy tablet and coin-shaped hard licorice respectively. The Dunderklubba Salty Licorice Center Lollipop is a standout for visual merchandising: a hard candy lollipop with a salmiak center, an eye-catching format with a high unit count per case that makes it practical for display jars or individual sale near checkout.

For the full salted licorice wholesale catalog across all colors and formats, see the salted licorice wholesale page. To browse the complete black candy range, visit the black candy wholesale section.

Finnish Import and Italian Entry

Fazer Salty Licorice Kitten, imported from Finland, carries strong name recognition among Scandinavian diaspora buyers. The kitten shape is distinctive and beloved — this item sells itself to anyone who grew up eating Finnish candy, and it draws curiosity purchases from shoppers who haven’t encountered it before. From Italy, Mangini‘s Gessetti Salmiak Filled Licorice brings a continental European take on salmiak: filled licorice pieces with a salmiak powder center, a format unusual enough to earn its own display space in import candy assortments.

Channel and Merchandising Angles

Import grocers serving Scandinavian communities are the obvious primary channel for this category. But the broader reach extends to: specialty candy retailers building a dedicated European candy wall; gift programs targeting adventurous adult shoppers who want something genuinely different; and online candy retailers whose customers seek out hard-to-find imports. The wide unit-weight range — from single-serve Hockey powder pouches at 0.4 lb to large 9.41 lb bulk bags — means you can source formats that match exactly how your account merchandises, from grab-and-go single packets to self-serve scoop bins.

C-store and impulse channel buyers find value in the single-serve pouch formats (Hockey, Cowboy) and the lollipop format (Dunderklubba) — items priced and sized for single-purchase decisions. Larger bulk bags of Malaco, Bubs Godis foam pieces, and the Nordic Salty Licorice Mix suit high-turnover self-serve programs at candy shops and import grocery bins.

Sugar-Free and Storage Notes

This category includes at least one sugar-free SKU — worth flagging for accounts serving diabetic-aware shoppers or health-focused candy sections. Licorice and salmiak products generally have a long shelf life and hold well in cool, dry storage. The powder pouch formats should be kept sealed until sale. Check individual product pages for full certifications and shelf-life specs.

• Dunderklubba Salty Licorice Center Lollipops, Sweden — visual display anchor, impulse purchase.
• Bubs Godis Sour Raspberry Foam Skull, Sweden — iconic Swedish foam format, photography-friendly.
• Hockey Salty Licorice Powder, Swedish Salmiak 12g 15-Pack — deeply Nordic, diaspora staple, curiosity driver.
• Fazer Salty Licorice Kitten, Finland — Finnish import, strong diaspora recognition.
• Haribo Salty Black Licorice Herring Salt Sild, Denmark — recognizable brand, Danish format.
• Kolafabrikens Lemon Salt Licorice Caramel, Sweden — entry-level salmiak, caramel crossover.
• Malaco Jungle Roar Salty Licorice, Sweden — classic Swedish bulk bin piece.
• Mangini Gessetti Salmiak Filled Licorice, Italy — Italian salmiak format, import specialty.

Ordering and Logistics

All items ship by the case, one-case MOQ, 5–10 kg case weights. Net terms available for approved wholesale accounts. US and Canada B2B buyers welcome — delis, import grocers, Scandinavian specialty stores, gift programs. The wide case-weight range (0.4 lb to 9.41 lb per unit) reflects the variety from single-serve pouches up to large bulk bags. Apply for a wholesale account to get access to net terms and full pricing.

Frequently Asked Questions

What's the MOQ for black salted licorice wholesale?

One case is the minimum order. Cases run 5–10 kg depending on the item. With unit weights from 0.4 lb (single-serve pouches like Hockey salmiak powder) up to 9.41 lb for large bulk bags, you can match the format to your account’s merchandising needs.

Which brands and countries does this salted licorice come from?

Gustaf, Bubs Godis, Hockey, Malaco, Kolafabrikens, Cowboy, Bilar, and Mangini are the main brands. Origins include Sweden, Denmark, Finland, Holland, and Italy — the core Scandinavian and Northern European salmiak-producing countries.

Is salted licorice the same as salmiak?

Yes, salmiak (ammonium chloride) is what gives salted licorice its distinctive sharp, mineral saltiness. It’s different from salt-and-sweet licorice — it’s a more intense, almost medicinal profile that Scandinavian consumers love. Most of the SKUs here use salmiak as the characteristic flavoring.

Do you ship salted licorice to Canada?

Yes, we serve US and Canada B2B buyers. Import grocers, Scandinavian specialty retailers, and gift programs in Canada are welcome to apply for a wholesale account. Contact us for freight and any customs-relevant details for Canadian orders.

Are there sugar-free salted licorice options available?

Yes, there are sugar-free SKUs in this category. For the specific items and full certification details, check the individual product pages or contact our wholesale team. Sugar-free salmiak pieces work well in health-aware candy sections.

What formats do the salted licorice cases come in?

This category is available in bulk and bagged formats. That includes everything from loose bulk pieces for candy bins to individual retail bags and multi-pack singles like the Hockey salmiak powder 15-packs. One-case minimum, net terms for approved accounts.