Black Salted Licorice in Bulk

People who know salted licorice are fiercely loyal to it. They go looking for it at import grocers and Scandinavian specialty shops, and online candy retailers get asked for it too. This category runs 32 SKUs, with case weights from 0.4 lb up to 9.41 lb. It draws on five countries. Sweden and Denmark are two, with Finland and Holland and Italy making the rest. If your account serves a Scandinavian-heritage community, stock this category first and expand from there. The same goes for an import-focused candy wall or a gift program aimed at adventurous adult palates.

Swedish Brands: Bubs Godis, Malaco, Hockey, Kolafabrikens, Cowboy, Bilar

Sweden is where salmiak candy comes from, more or less. The Swedish brands here cover it well. Bubs Godis brings the foam format Swedish candy culture is known for. Sour Raspberry Foam Skull and Sour Violet Raspberry Mini Diamond Foam both look distinctive and photograph well, and they pull impulse buys on a candy wall. The skull shape in particular has become a recognizable icon in European candy retail across the US. It reads as Swedish and it’s instantly identifiable, so curious shoppers pick it up before they even know the flavor.

Malaco‘s Jungle Roar Salty Licorice is a classic Swedish bulk piece, the kind you’d scoop by weight in any Swedish candy shop. It does well in a bin for accounts running a Scandinavian-themed self-serve program.

Hockey is the odd one in single-serve. Hockey Salty Licorice Powder is loose salmiak in 12g pouches, sold as a 15-pack. It’s deeply Nordic with almost no equivalent in American candy. People buy it out of curiosity. For Scandinavian diaspora shoppers it’s a real taste memory. The pepper variant is even sharper, a step up for salmiak buyers who want maximum intensity.

Cowboy‘s Salty Licorice Powder in 9g pouches lives in the same neighborhood. They’re small salmiak powder packets that work as grab-and-go impulse items or as pieces in a Swedish candy assortment bag. Bilar Salty Licorice Marshmallows are softer, salmiak-flavored marshmallow for shoppers who like the salt-licorice flavor with a less chewy bite. Kolafabrikens Lemon Salt Licorice Caramel and Raspberry Salt Licorice Caramel are part caramel and part salmiak. They cross-sell into the toffee and caramel crowd and make a gentle way in for the salmiak-curious who aren’t ready for full black licorice.

Danish Imports: Haribo, Toms, Pirate Coins, and More

Denmark has its own salty licorice tradition, a bit different in texture and strength from the Swedish side. Haribo Salty Black Licorice Herring (Salt Sild) is made in Denmark in the shape of small fish, firm and strongly salmiak. Among import candy buyers here it’s one of the better-known European licorice formats, and the Haribo name is a trust signal for accounts introducing salmiak to new shoppers. Toms Pinguine Salty Licorice Pastilles are compact tablets that are easy to put in a bin or a bag.

Chewy Salty Licorice Tablets and Pirate Coins Salty Licorice (Piratos) add two more Danish formats. One’s a chewy tablet and the other’s a coin-shaped hard licorice. The Dunderklubba Salty Licorice Center Lollipop is the one for visual merchandising. It’s a hard candy lollipop with a salmiak center and a high unit count per case, so it works in a display jar or as an individual sale near the checkout.

The salted licorice wholesale page has the full catalog across every color and format. For the whole black candy range, try the black candy wholesale section.

Finnish Import and Italian Entry

Fazer Salty Licorice Kitten comes from Finland and has strong name recognition with Scandinavian diaspora buyers. The kitten shape is distinctive and well loved. Anyone who grew up on Finnish candy knows it on sight, and it picks up curiosity purchases from shoppers who haven’t met it. From Italy, Mangini‘s Gessetti Salmiak Filled Licorice is a continental European take on salmiak. They’re filled licorice pieces with a salmiak powder center, an odd enough format to earn its own spot in an import candy assortment.

Channel and Merchandising Angles

Import grocers serving Scandinavian communities are the obvious first channel. It goes further, though. Specialty candy retailers building a European candy wall buy it, and so do gift programs aimed at adventurous adult shoppers who want something different. Online candy retailers with customers hunting for hard-to-find imports fit too. Unit weights run from single-serve Hockey powder pouches at 0.4 lb up to big 9.41 lb bulk bags, so you can pick formats to suit how your account merchandises. That might mean grab-and-go packets or self-serve scoop bins.

C-store and impulse buyers get value from the single-serve pouches (Hockey and Cowboy) and the Dunderklubba lollipop, sized and priced for a one-purchase decision. The bigger bags of Malaco and Bubs Godis foam pieces and the Nordic Salty Licorice Mix suit high-turnover self-serve programs at candy shops and import grocery bins.

Sugar-Free and Storage Notes

At least one SKU here is sugar-free. Licorice and salmiak products generally keep well in cool dry storage, and the powder pouches should stay sealed until sale. For specifics on any item, check its product page.

• Dunderklubba Salty Licorice Center Lollipops, Sweden is a visual display anchor and an easy impulse purchase.
• Bubs Godis Sour Raspberry Foam Skull, Sweden is the iconic Swedish foam format and photographs well.
• Hockey Salty Licorice Powder, Swedish Salmiak 12g 15-Pack is deeply Nordic. It’s a diaspora favorite that makes people curious.
• Fazer Salty Licorice Kitten, Finland is a Finnish import that diaspora buyers recognize.
• Haribo Salty Black Licorice Herring Salt Sild, Denmark carries a recognizable brand in a Danish format.
• Kolafabrikens Lemon Salt Licorice Caramel, Sweden is an easy first salmiak that crosses over with caramel.
• Malaco Jungle Roar Salty Licorice, Sweden is a classic Swedish piece for the bulk bin.
• Mangini Gessetti Salmiak Filled Licorice, Italy is an Italian salmiak format and an import specialty.

Ordering and Logistics

Everything ships by the case with no minimum order, and case weights vary by item. You pay by secure card at checkout. US buyers are welcome, from delis and import grocers to Scandinavian specialty stores and gift programs. Weights range from 0.4 lb to 9.41 lb per unit, single-serve pouches at one end and large bulk bags at the other. Apply for a wholesale account to get full account pricing.

Frequently Asked Questions

What’s the MOQ for black salted licorice wholesale?

No minimum. Case configuration depends on the item. Units go from 0.4 lb for single-serve pouches like Hockey salmiak powder up to 9.41 lb for large bulk bags, so you can match the format to how your account merchandises.

Which brands and countries does this salted licorice come from?

Gustaf and Bubs Godis lead, with Hockey and Malaco. Kolafabrikens and Cowboy come next, then Bilar and Mangini. Origins are Sweden and Denmark. Finland and Holland and Italy are in too. Mostly they’re the core Scandinavian and Northern European salmiak makers.

Is salted licorice the same as salmiak?

Yes. Salmiak is ammonium chloride, and it’s what gives salted licorice its sharp mineral saltiness. It’s not the salt-and-sweet kind of licorice. The flavor is more intense, and Scandinavian shoppers love it. Most SKUs here use salmiak as the main flavoring.

Do you ship salted licorice to Canada?

No. We only ship within the United States. Approved US wholesale accounts get account pricing, and every order goes out by the case.

Are there sugar-free salted licorice options available?

Yes, this category has sugar-free SKUs. For which items, check the individual product pages or ask our wholesale team.

What formats do the salted licorice cases come in?

Loose bulk pieces for candy bins come along with individual retail bags. There are multi-pack singles too, like the Hockey salmiak powder 15-packs. There’s no minimum order, and approved accounts get wholesale account pricing.