Wholesale Swedish Licorice

Swedish licorice sits in a category of its own. It’s nothing like American red ropes or Dutch drop. At the mild end you get fruit twists, and at the other end there’s a salmiak powder strong enough to rattle a committed licorice fan. This page has 37 SKUs, with cases from 0.4 to 9.41 lb, so you’ve got room to stock it small or big.

Bubs Godis: the foam and sour specialist

Bubs Godis is the foam crowd. The Sour Violet Raspberry Mini Diamond Foam is a decent example, tiny sour diamonds that younger shoppers and novelty buyers grab. Most of its range lives with our Swedish gummies, though the salty marshmallow pieces and a few salmiak crossovers ended up here instead.

Malaco: the classic Swedish brand

Malaco is probably the Swedish name most North American buyers know if they grew up around Scandinavian imports. The Lakrifun Salmiak School Chalk is compressed salmiak licorice tablets shaped like chalk sticks. It’s an iconic Swedish candy, and it does well in Scandinavian specialty stores and gift shops. People who’ve never seen one tend to take a photo.

Hockey salmiak powder

Hockey’s Salty Licorice Powder sachets come as 12g packets, 15 to a pack. You pour the powder out or lick it straight from the packet. They’re available in original and with pepper. This is serious salmiak for Swedish expats and adventurous candy buyers. A 15-pack is easy to put out by the register.

Kolafabrikens: where licorice meets caramel

Kolafabrikens makes something we don’t see much elsewhere in bulk. Raspberry Caramel and Lemon Salt Licorice Caramel are theirs, and so is Raspberry Salt Licorice Caramel. Each one is soft caramel with a licorice note that’s salty in some and fruity in others. Honestly they’re for the customer who walks up to a Scandinavian shelf hoping for something they haven’t seen.

Scandi Candy: the accessible entry point

Scandi Candy’s Swedish Strawberry Licorice Mega Sticks and Raspberry Licorice Mega Sticks are where we send people who swear they hate licorice. The berry hits first and the licorice hangs back behind it. The Strawberry and Raspberry Licorice Bites pull the same trick. If you’re not sure your shoppers are ready for salmiak, Scandi Candy is where we’d begin.

Salty licorice: the range within the range

The salty side goes deep, too. Nordic Salty Licorice Mix is an assortment that lets one bin offer some variety. Bilar Salty Licorice Marshmallows pair salmiak with a marshmallow texture, which is a softer way into salt licorice. Dunderklubba Salty Licorice Center Lollipops work as single sales or kids’ impulse buys.

Sugar-free options

A few of the Swedish licorice items in this set are sugar-free, so you can put a Swedish option in front of shoppers who skip sugar. The product pages show which ones.

Who buys Swedish licorice wholesale

• Scandinavian specialty stores need the Malaco Salmiak School Chalk, the Hockey powder sachets and the Bubs Godis foam shapes.
• Import grocers and European delis can round out a Scandinavian section with Swedish licorice next to the Swedish gummies and Danish products.
• Novelty and gift shops get discovery purchases out of the salmiak products and the lollipops, and people come back for more.
• Online candy sellers can try it too, since Scandinavian communities abroad look for Swedish licorice by name.

Stocking a complete Swedish licorice section

Three kinds of shopper walk up to a Swedish licorice shelf. One wants something familiar. One wants to try something properly new. The third is a Swedish expat or Scandinavian food fan with a list in their head. Scandi Candy’s fruit sticks and bites are for the first. Kolafabrikens caramel hybrids and Bubs Godis foam suit the second, and the Malaco Salmiak School Chalk and Hockey powder sachets are for the salmiak diehards.

On a retail shelf we’d go by intensity. Fruit licorice bites go up front. The Kolafabrikens caramel-licorice hybrids sit in the middle, and the salmiak-heavy Malaco and Hockey items go at the back or on a shelf of their own. People often grab one from each tier. And nobody picks up something fiercely salty expecting mild, then writes off the whole category.

Online demand for Swedish licorice

Swedish licorice gets searched for online more than most candy. People in Scandinavian communities across North America look for Malaco and Bubs Godis and Hockey by name, since they’re hard to find locally. Cases weigh 0.4 to 9.41 lb. That’s small enough for a little web shop and big enough for a busy candy bar.

Kolafabrikens caramel-licorice for broader appeal

The Kolafabrikens Lemon Salt Licorice Caramel and Raspberry Salt Licorice Caramel are handy bridge products when not every customer is a salmiak fan. Caramel texture and fruit come first, with the salty licorice in the back. They’re often the first thing a non-licorice buyer picks up in a Scandinavian candy section. Put them beside the more intense salmiak items and new buyers get a way in.

Ordering

There’s no minimum order. Case weights run from 0.4 to 9.41 lb, with the heavier end being bigger bulk bags for busy candy bars. Approved wholesale accounts get account pricing. The Sweden candy catalog holds more Swedish imports, including gummies and caramels. For licorice from elsewhere, try the wholesale licorice category. Or start a mixed order through bulk candy by the case.

Frequently Asked Questions

What brands are in the Swedish licorice wholesale range?

The names are Bubs Godis and Malaco, then Scandi Candy and Aroma Konfektyrer. Kolafabrikens and Hockey follow. Act and Bilar come last. All are imported from Sweden. Malaco and Scandi Candy are the easy entry points, and Hockey and Malaco Salmiak are for people who love salty licorice.

How salty is Swedish licorice, and will my customers like it?

Quite a bit. Scandi Candy’s fruit twists are mild. Malaco Salmiak School Chalk and Hockey powder go the other way, with strong salty salmiak. Nordic Salty Mix sits in between. A mild option next to a salmiak one is our usual pick.

What’s the minimum order?

One case. They run 0.4 to 9.41 lb depending on the SKU, so the lighter cases let you try a few items without going all in on one flavor.

Do you ship Swedish licorice to Canada?

No. We ship within the United States only. You pay by card at checkout, and every order goes out by the case.

Are there sugar-free Swedish licorice options?

Yes, a few of them. Check the live product listing for the current sugar-free SKUs in the Swedish licorice range.

What payment options are there for wholesale orders?

You pay by card at checkout, and the order’s confirmed as soon as the payment clears. Approved wholesale accounts get account pricing, so apply online if that’s you.