Bubs Godis Licorice Wholesale & Bulk
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Bubs Godis comes from Sweden, and nothing else on the shelf looks like it. Skulls and diamonds and ovals. All foam-textured, somewhere between a gummy and a licorice. The salty licorice gets raspberry or blueberry or some other fruit alongside. We carry a sugar-free one too. Everything’s bulk, cases weighing 2 to 2.2 lb.
Ten SKUs from Sweden, all of them bulk. People buy these with their eyes first (skull and diamond and octopus shapes in a foam-textured gummy-licorice mix) and the taste does hold up once they try one. It’s licorice that doesn’t look like licorice.
The Bubs Godis Product Range
Start with the skulls, since they’re the signature. The Raspberry & Licorice Foam Skulls are sour raspberry foam outside with licorice underneath, and honestly that pairing is what reads as Swedish to us rather than just another sour gummy. Mini Raspberry Salty Licorice Skulls are the small version. Saltier again are the Raspberry & Salty Licorice Skulls, which suit a customer wanting more Nordic bite with the fruit. Then the sour pair, Sour Raspberry Foam Skull and Sour Raspberry-Lemon Foam Skull. The lemon one is brighter, so two skulls sitting side by side don’t get mixed up.
Customer asks for sugar-free? The Sugar-Free Raspberry Salty Licorice Skulls are the same skull with no new brand cluttering the bin. Mini Salty Licorice Skulls go the other way. They’re plain salty licorice with no fruit in the road, and we’d hand those to the person who takes licorice seriously.
The rest of the range is about shape. Raspberry-Blueberry Oval Foam Gummy tastes mostly of berry, with little licorice. Sour Violet Raspberry Mini Diamond Foam is a tiny faceted piece, violet and raspberry together. Black Licorice & Fruit Octopus has eight arms and a black licorice and fruit flavor. Nobody mistakes one for another in a bin.
Sample Bubs Godis Licorice SKUs at Wholesale
- Bubs Godis Sour Violet Raspberry Mini Diamond Foam, Sweden
- Bubs Godis Sour Raspberry Foam Skull, Sweden
- Bubs Godis Sour Raspberry-Lemon Foam Skull, Sweden
- Bubs Godis Raspberry-Blueberry Oval Foam Gummy, Sweden
- Bubs Godis Sugar-Free Raspberry Salty Licorice Skulls, Sweden
- Bubs Godis Mini Raspberry Salty Licorice Skulls, Sweden
- Bubs Godis Raspberry & Licorice Foam Skulls, Sweden
- Bubs Godis Mini Salty Licorice Skulls, Sweden
- Bubs Godis Raspberry & Salty Licorice Skulls, Sweden
- Bubs Godis Black Licorice & Fruit Octopus, Sweden
Pack Format, Weight Range, and Swedish Origin
Everything here comes in bulk, and the cases all land between 2 and 2.2 lb. That means you can try a handful of SKUs and not fuss over mismatched case sizes. The mix has pink and red and black in it, with purple and yellow and blue as well, so a bin looks busy in a good way. Pick one up and the foam’s softer and lighter than a normal gummy. People feel that right away, and to us it’s why a slightly higher price holds up.
If you’ve got Scandinavian expats nearby or just Nordic candy fans, the Swedish part matters to them. A shop that lays out its European candy country by country has an easy Sweden spot for it. Pick-mix (godis) is a big deal in Swedish candy culture, so to the people you’re after these already feel familiar.
Who Stocks Bubs Godis Licorice
Honestly the skulls are why shops stock these. They get talked about in a bulk bin with shoppers pointing and asking what they are. A fair few buy a bag just for the story. Scandinavian and Nordic import stores carry the whole line because their expat customers already know Swedish candy. Gift baskets get use out of the skulls and the octopus for Halloween or novelty themes, and European candy baskets too. Subscription box people tend to like the foam licorice as a featured oddity.
Building a Nordic section next to Dutch or Finnish licorice? Bubs Godis fills the Swedish foam licorice slot, and other Nordic brands don’t really copy that. The sugar-free skull helps too, since you get a sugar-free choice in licorice without taking on another brand.
Merchandising Notes
I’d put the skulls up front, at eye level or in the best bin. Group their flavors so people can compare. That means sour raspberry and raspberry-lemon beside raspberry & licorice and salty licorice, with the sugar-free one next to those. Octopus and diamond go round the edges. Use the oldest stock first. Foam candy can dry out a bit on display, and the texture is the point.
Storage Notes
Foam pieces take on moisture more than the harder gummies do, so we’d keep cases cool and dry, away from sun and damp. Too much humidity and pieces stick together or go soft past where they should. Top up an open bin from fresh cases, oldest out first. A shop with damp air should check its bins more often than one with air conditioning. The sugar-free skulls need the same care.
Seasonal and Theme-Driven Opportunities
Halloween is the big one for the skulls, and October is when specialty candy shops and party stores and novelty gift stores pick them up. The skull and octopus fit a Halloween display with no extra dressing up. They sell the rest of the year too, since a skull pulls people in any month and tends to be an impulse grab. Swedish candy subscription boxes and novelty gifts use Bubs Godis all year. And if there’s a Scandinavian festival or community event near you, restock ahead of it so you’re not empty on the day.
Ordering Bubs Godis Licorice Wholesale
There’s no minimum. Every SKU is a bulk case of 2 to 2.2 lb. You pay by secure card. We ship to US addresses. The candy itself comes from Sweden.
Every SKU is in the Bubs Godis brand catalog. The licorice wholesale section is next door, and the bulk candy section is there if you’re shopping across categories.
Frequently Asked Questions
What’s the minimum order for Bubs Godis licorice?
No minimum. One case is a fine place to start. Every Bubs Godis SKU comes in the same 2 to 2.2 lb range, so testing a single one doesn’t commit you to much.
How salty is Bubs Godis licorice compared to Dutch licorice?
Moderate. The salty licorice sits next to fruit (usually raspberry) and the foam takes the sharp edge off. A strong Dutch salmiak piece at Level 4-5 hits far harder. If someone’s new to Scandinavian salty candy, these are the gentler way in.
Is there a sugar-free option in the Bubs Godis licorice range?
Yes, one. Sugar-Free Raspberry Salty Licorice Skulls are the standard skull with the same raspberry-licorice taste, just no sugar. They’re the only sugar-free SKU we carry in the Bubs Godis licorice range at the moment.
Do you ship Bubs Godis to Canada?
Not at the moment. We only ship within the United States. Checkout is by card and orders go out by the case.
Which payment methods do you accept for Bubs Godis orders?
You pay by secure card at checkout. If you want account pricing, apply through the site and our team looks over your business credentials. Once approved, you get account pricing.
Where is Bubs Godis imported from?
It does. Every SKU here is imported from Sweden, and Bubs is a real Swedish brand. What you get matches what Swedish shops sell, with nothing reformulated or repackaged for the US market.