Bulk Dutch Sweets & Candy: Stroopwafels and Licorice from Holland

Dutch candy means licorice, mostly. The Netherlands has its own take on it, and it has a loyal following among Scandinavian-heritage shoppers and European import grocers. If you’re after Dutch candy wholesale from Holland, by the case or the bulk bag, we’ve got more than 198 products. Licorice and gummies make up a lot of it. There’s sour candy and toffee-caramel too. Then hard candy and chocolate. Some are kosher and some are vegan.

Brands from Holland

Gustaf leads here. It has one of the longest licorice lines we know of. There are black laces and rainbow laces. Beagles and farm animals too. Then beehive honey. Creamy licorice caramel. Mint licorice school chalk. Sugar-coated licorice gummy cubes (griotten) are in there, and so are blue raspberry dolphins and raspberry pigs. Red berry beagles and sugar-free licorice bears finish it off. Gerrit and Cloetta are in the mix. So are Castle and Fort Knox. Napoleon and Woogie too. Between them they add more gummies and sour candy, plus toffee and chocolate. Cloetta sour bears are one of those.

Dutch Candy Types and Flavors

Drop is what the Dutch call licorice, and nobody else treats it quite the way they do. A quick tour helps if you’re explaining it to someone who’s never tried it.

• Black and salty licorice is where newcomers usually start. Black laces and beagles sit here. So do the salty farm animals at salt level 1. The salty bite comes from ammonium chloride, and that’s what sets Dutch drop apart from ordinary licorice. Have a look at the licorice category for everything we carry.
• Licorice-fruit and novelty mixes are milder. Think beehive honey and mint licorice chalk. Creamy licorice caramel and the raspberry pig gummies belong here too. They make a decent stepping stone for shoppers working up to the salty ones.
• Fruit gummies and winegums cover the jelly side. Mix fruit winegums and the raspberry pig gummi are firmer than American gummies, and less sweet. They taste more of fruit. Cloetta sour bears add some sourness.
• Sour candy, toffee and chocolate fill the gaps for anyone wanting more than licorice. Our sour candy and toffee-caramel pages are the places to look.

Kosher and vegan options are in the Holland range. There are sugar-free formats too. Allergens that come up include soy and tree nuts. Milk and peanuts show up as well. So do wheat and eggs. Each product page has the full details. In pick-and-mix bins, mark the salt level on the salty ones. Shoppers then pick by strength, and fewer of them get a shock.

Bulk Sizes and Larger Volumes

Some Gustaf items come in big bulk formats, up to roughly 18 pounds a unit. Think about storage and turnover before you commit to the largest packs. For larger volumes, talk to us through the contact page.

Who Buys Dutch Candy in Bulk

European and Scandinavian specialty grocers buy it most steadily, with Gustaf licorice as the anchor. Pick-and-mix operators build Scandinavian or European bins out of the gummies and licorice. Gift-basket makers use Gustaf assortments in their candy gift packages. Event planners and dessert-table stylists order gummies for color. Online import-candy shops carry Dutch licorice and Gustaf by name. European-themed restaurants and cafes put Dutch sweets out at the table or the counter.

Merchandising and Reorders

Put black licorice laces and beagles up front. Line the bins up from mild to intense salt so shoppers can work their way along. We’d keep the milder licorice-fruit mixes and fruit winegums as the volume bins. Sugar-free licorice bears are for the shopper who asks for them by name. Dutch candy sells all year, with a bump in winter gift season and around Scandinavian and Dutch events. Reorder when a bin empties, and add depth before those windows.

Retail Versus Foodservice Use Cases

Mostly this is retail. Gustaf’s range suits the pick-and-mix wall. A shopper who loves drop buys several shapes and salt levels in one visit, so scoop-and-weigh bins do well. Pre-weighed bags of black laces or beagles work as grab-and-go for regulars who know what they want. Foodservice is smaller. European-themed cafes and restaurants set out Dutch licorice as an after-meal or counter item, and the big bulk formats suit them. If you do both, one order covers it. Big bulk packs go to scoop bins. Winegums and laces go to packaged retail or counter bowls.

Helping First-Time Buyers Try Dutch Licorice

Plenty of shoppers have never had salty drop, and it can surprise them. So give them an easy way in. Stock the milder ones up front. Beehive honey and raspberry pigs. Creamy licorice caramel. Call them the gentle starting point on the sign. Then put the salt level on every salty bin. It helps to ask customers whether they’ve had Dutch licorice before and steer newcomers up the salt scale slowly. Someone who grabs a high-salt bag expecting sweet candy won’t leave happy.

Ordering and Pack Sizes

Holland candy here comes mostly in bulk bags. Unit weights run from one pound up to roughly 18 and a half pounds for the largest formats. Case quantities are on each product page. Approved wholesale buyers get wholesale pricing through the wholesale account page. Prices are in USD and we ship within the United States. Want a bigger Scandinavian section? Our Swedish candy and Danish candy pages are worth a look. The Finnish candy range is handy for comparing European licorice.