Gerrit

Gerrit is a licorice-and-stroopwafel brand with a Dutch heart and a wider reach, sourced across Holland, Italy and Turkey within the 9-product range available through our US and Canada catalog. The line is best known for two things: the Broadway licorice and red-licorice wheels and laces, and the Gerrit’s Bakery stroopwafels. Together they give a buyer two distinct, recognizable hooks in a compact catalog.

Two Anchors: Licorice Wheels and Stroopwafels

The Broadway program covers strawberry licorice rolls, strawberry and licorice wheels on bags and in bulk, and black licorice wheels, the spinning-wheel format that reads as fun and nostalgic. The stroopwafels (the caramel-waffle Dutch classic) come as a duo two-pack and a standup bag, a baked-good crossover that sells in a coffee-and-snack context as much as a candy one. Alongside those sit Gerrit’s Chocolate Rocks and a large Pink Cadillacs gummy item. Types present are licorice, toffee and caramel, gummies and jellies, other-candy and chocolate; forms present are bulk and bag; color coverage runs red, black, brown, gold, pink and purple.

The Weight Range Has a Catering-Size Outlier

Pay attention to the weight spread: it runs from 1.5 lb up to 18.65 lb. That top end is the Pink Cadillacs gummy in a roughly 18.65 lb format, a bulk catering or high-volume refill size, not a single retail bin. Plan it deliberately:

• Treat the 1.5 lb to 2 lb Broadway and Chocolate Rocks items as your standard bin and shelf units.
• Treat the 18.65 lb Pink Cadillacs as a back-stock or high-volume SKU for a store that moves that item steadily, and confirm handling, storage and packaging on its product page before ordering.
• The stroopwafels are sold by piece count (a 10-piece duo case and a 2-piece standup-bag case), so plan those by units, not weight.

Merchandising the Two Hooks

Place the licorice wheels and laces in a bin-and-bag licorice block, leading with the strawberry and black wheels that read as playful. Place the stroopwafels in a coffee, breakfast or snack adjacency where the caramel-waffle pairs with hot drinks, not buried in the candy bins. The Chocolate Rocks and the Pink Cadillacs gummy round out a fun, color-forward section. Keeping the stroopwafels in their own context is the single biggest merchandising lever for this brand, since they sell to a different shopper than the licorice.

Allergens and Distribution

The reported allergen set is soy, eggs and milk. The stroopwafels and chocolate items are the likeliest carriers; verify per product page before signing any bin or shelf. No diet attributes are flagged and we make no kosher claim here. All Gerrit items ship to both US and Canada zones with USD pricing shown, and Canadian buyers should account for conversion at checkout. Because of the wide weight spread and the piece-counted stroopwafels, check the each product page for exact case, pack and weight details before ordering so freight and shelf planning stay accurate.

Two Shoppers, Two Placements

The defining feature of Gerrit is that it serves two different shoppers with two different products, and the single biggest lever for the brand is placing each where its buyer will find it. The Broadway licorice and red-licorice wheels and laces, the strawberry rolls, the strawberry and licorice wheels on bags and in bulk, and the black licorice wheels, are candy-aisle items that sell to the licorice and nostalgia shopper; group them in a bin-and-bag licorice block, leading with the playful spinning-wheel shape. The Gerrit’s Bakery stroopwafels, by contrast, are a Dutch baked-good crossover that sells in a coffee, breakfast or snack context; burying them in the candy bins wastes their best sale. Place the stroopwafels where the caramel-waffle pairs with hot drinks, and you reach a shopper who might never visit the licorice bins.

The Stroopwafel as a Repeat-Purchase Crossover

The stroopwafels are worth treating as their own small program because they behave like a pantry or coffee item rather than impulse candy. The duo two-pack works as a single-serve or trial unit, while the standup bag is the take-home size for the household that has adopted them as a coffee companion. Once a shopper discovers a stroopwafel resting on a hot mug to soften the caramel center, they tend to come back for the bag, so the duo pack functions as the trial that leads to the repeat purchase of the larger format. Because both are sold by piece count, a 10-piece duo case and a 2-piece standup-bag case, plan them by units and keep both formats available so the shopper can move from trial to stock-up.

Handling the Catering-Size Gummy and Rounding Out the Section

The roughly 18.65 lb Pink Cadillacs gummy is a catering or high-volume refill size, not a routine bin, and should be ordered deliberately for a store that moves that item steadily or supplies a high-volume account; confirm its handling and storage on the product page and plan its freight separately from the light items. The Gerrit’s Chocolate Rocks add a fun, color-forward bin that rounds out the candy side. The short allergen set, soy, eggs and milk, keeps signage manageable, with the stroopwafels and chocolate items the likeliest carriers to verify per product page.

Two Reorder Streams for Two Product Types

Because Gerrit spans a bin-and-bag licorice program and a piece-counted stroopwafel program, run two reorder streams rather than one. The Broadway wheels and laces follow ordinary bin and bag turnover; track the bulk wheels by pounds and the bagged rolls and wheels by piece count, and keep the strawberry and black wheels, usually the steadiest sellers, in consistent stock. The stroopwafels follow a more grocery-like rhythm tied to the coffee-and-snack shopper, so reorder the duo two-pack and the standup bag by their case counts and treat the standup bag as the repeat-purchase size for households that have adopted them. Keeping the two streams distinct prevents the licorice turnover from masking how the stroopwafels are actually moving, which matters since they sell to a different shopper in a different part of the store.

Online Listings and Catering-Account Potential

Online, the stroopwafels and the Broadway licorice reach different searches, so list them with the terms each shopper uses: Gerrit’s Bakery stroopwafels and caramel waffle for the baked-good buyer, Broadway licorice wheels and laces for the candy shopper. The stroopwafels in particular can support a small wholesale-to-cafe angle, since a coffee shop may want a standing supply to pair with drinks; the duo packs suit single-serve sale and the standup bags suit back-stock. The roughly 18.65 lb Pink Cadillacs gummy is the SKU to pitch to a high-volume or catering account rather than a routine bin, and it should be ordered deliberately with its handling confirmed on the product page. All items ship to both US and Canada zones with USD pricing shown, and Canadian buyers should account for conversion at checkout. For a buyer who wants Dutch licorice wheels and authentic stroopwafels from one source, Gerrit covers both, provided you give each its right home in the store.