Wholesale Gerrit Dutch Licorice & Stroopwafel Sweets

Gerrit is Dutch at heart, though some of the range comes from Italy and Turkey. We list 19 of its products and two of them carry the brand. Broadway does the licorice wheels and laces, red ones included. Gerrit’s Bakery does the stroopwafels. Small catalog, two very different reasons to buy.

Licorice wheels and stroopwafels

Broadway first. You get strawberry licorice rolls. Strawberry and licorice wheels come in bags and in bulk. Black licorice wheels too. That spinning-wheel shape is a little nostalgic and plain fun. The stroopwafels are the Dutch caramel waffle, sold as a duo two-pack or a standup bag. Plenty of people eat them with coffee and never think of candy. Gerrit’s Chocolate Rocks sit in the line, and so does a big Pink Cadillacs gummy. By type it’s licorice and caramel. Toffee and gummies are in there. Chocolate and a bit of other candy finish it. Bulk and bags only. Mostly red and black, then brown and gold, with pink and purple here and there.

One catering-size outlier in the weights

The lightest item is 1.5 lb. The heaviest is the Pink Cadillacs gummy at 18.65 lb. That one’s meant for catering or high-volume refills. Not a normal retail bin, so think before you order it.

• Broadway and Chocolate Rocks items at 1.5 lb to 2 lb are your everyday bin and shelf units.
• The 18.65 lb Pink Cadillacs works as back-stock if you move it steadily. Handling and storage notes are on its product page, so read that first.
• Stroopwafels go by the piece. A duo case is 10 pieces and a standup-bag case is 2, so count those in units.

Merchandising the two hooks

Wheels and laces go together in one block of bins and bags, with strawberry and black wheels at the front. They look fun, and that’s most of the pitch. Stroopwafels are another story. We’d shelve them by the coffee or the snacks, since a caramel waffle wants a hot drink next to it. Among the candy they vanish. Chocolate Rocks and the Pink Cadillacs gummy keep the candy section lively. Honestly, giving stroopwafels their own spot is the smartest move with this brand, because those buyers aren’t licorice people.

Allergens and shipping

Reported allergens are soy, eggs and milk. Stroopwafels and the chocolate items are the likeliest sources, and each product page has the details. No diet attributes are flagged, and we make no kosher claim. Shipping stays within the United States. Weights vary a lot and stroopwafels are priced per piece. Read the case and pack info on the page first.

Two shoppers, two placements

Somebody hunting for Broadway rolls and wheels is already standing in the candy aisle. Keep all the licorice there and let the wheels lead. Stroopwafels, a baked good from the Netherlands, do better by the coffee. Hidden in with candy, nobody notices them. By the hot drinks they reach people who’d never walk down the licorice aisle.

Stroopwafels as a repeat buy

We’d treat stroopwafels as a mini program of their own, closer to a pantry item than an impulse sweet. The duo two-pack is the trial. Set one on a hot mug and the middle goes soft, which is half the charm. Whoever tries the duo will likely want the standup bag after that. Both are counted by piece, 10 in a duo case and 2 in a standup-bag case. Carry both and a customer can go from trying one to buying the bag.

The big gummy and everything around it

The Pink Cadillacs gummy weighs roughly 18.65 lb, so it’s a catering or big-refill item. Worth it only if you move it steadily or have a high-volume account. Look up handling and storage on its product page first. Chocolate Rocks give the candy side a colorful bin. The allergen list is short, so signs stay easy.

Two reorder streams

Gerrit is really two programs. One stream is the bin-and-bag licorice line. Stroopwafels get counted by piece. Reorder them separately. Wheels and laces behave like any bin or bag candy. Weigh the bulk wheels by the pound, and count bagged rolls and wheels by pieces. Strawberry and black wheels shouldn’t run out. Stroopwafels act more like groceries and follow the coffee-and-snack crowd, so we’d reorder the duo and standup bag by case count. Lump them together and the licorice numbers will hide what the stroopwafels are doing.

Listings online and a cafe or two

People search for stroopwafels and for Broadway licorice in different ways. Write each listing the way its own shopper talks. Gerrit’s Bakery stroopwafels and caramel waffle suit the baked-good buyer. Broadway licorice wheels and laces suit the candy shopper. A cafe could want stroopwafels on standing order, which is a small wholesale opening. The duo packs suit single-serve sales. Standup bags make good back-stock. The Pink Cadillacs gummy is the one to pitch to a catering or high-volume account. All of it ships within the US. Dutch licorice wheels and real stroopwafels from one source? Gerrit has both.