Wholesale Danish Licorice
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Danish licorice here runs from chocolate-coated rockies to salmiak tablets. Herring shapes and a toffee hybrid sit in there too, along with mixed bags. It comes from Carletti and ERTGodis, imported from Denmark. You buy it by the case.
Danes share the Nordic taste for salmiak with Sweden and Finland, but Danish licorice has formats of its own. We carry 14 SKUs from Carletti and ERTGodis, all imported from Denmark, in cases of 2 to 2.2 lb. That’s fewer than the Swedish or Dutch sets. The shapes are different enough to matter if you want Danish specifically.
The Toms-origin range
Several items here carry the Toms name. Chocofanter Chocolate Licorice Rockies wrap licorice in chocolate, a Danish favorite and a decent bridge for people who’d never buy straight black licorice. The Black & Brown Licorice Twist mixes two textures in one piece. 3 Shades School Chalk echoes the Swedish compressed salmiak tablet, only with a Danish formulation. Sour Watermelon Licorice Bites add some fruity sour. The Pinguine Salty Licorice Pastilles are named for penguins, which keep turning up in Danish salmiak. Then there’s Toms Licorice Mint Rockies, which pair mint with licorice. The Fruit Licorice Pinguin Mix Rockies stir fruit in.
Carletti: toffee meets licorice
Carletti Hem-Kola Licorice Toffee is the odd one. It’s a Danish caramel toffee with licorice flavor built in. Kolafabrikens does something similar in Sweden, but the Danish version is softer and leans toward toffee. We’d call it a gateway piece for shoppers who aren’t ready for straight salmiak.
ERTGodis Salty Licorice Pacifiers
ERTGodis does the Salty Licorice Pacifiers, a pacifier shape in salty Danish licorice. It’s a goofy shape that keeps popping up in Scandinavian candy, and kids and adult novelty buyers both go for it. On the salty scale it’s lighter than the Level 4-5 Gustaf items from Holland.
Classic salmiak formats
The Haribo Salty Black Licorice Herring Salt Sild is a Danish classic, and people with Scandinavian roots spot the fish shape straight off. Chewy Salty Licorice Tablets Salmiak Tabs are compressed salmiak in a solid tablet, close cousins of the Hockey powder sachets from Sweden. Pirate Coins Salty Licorice Piratos are coin-shaped salmiak, another Danish format Scandinavian candy fans know by name.
Salta Hallon Soft Licorice with Raspberry Center and Kanderade Haxvral Salty Licorice Level 3-4 sit on the softer salty side. The raspberry center is where fruit candy meets salmiak. We’d send anyone who wants the Scandinavian licorice experience with the salt softened to that one first.
Who buys Danish licorice wholesale
- Scandinavian specialty food stores hear requests for Piratos and the herring format. The Toms chocolate-licorice pieces get asked for too. Swedish or Dutch equivalents don’t replace them for people who grew up on these.
- Import candy shops can use Danish licorice to widen the Scandinavian section next to the Swedish and Dutch licorice.
- Novelty and international candy shops get curiosity buys from the herring shape and the penguin pastilles. Pirate coins do it too.
- Gift shops serving Nordic-heritage communities have a reason to stock these through the year.
Danish licorice for Scandinavian specialty retailers
Swedish-only stocking leaves a gap, and Danish licorice fills it. Danish expats and heritage communities in the US go looking for Danish-specific products. They’d recognize Piratos coins and the penguin pastilles at a glance, and the Toms Chocofanter Chocolate Licorice Rockies too.
Building a full Scandinavian licorice section? Put Danish beside the Swedish pieces from Bubs and Malaco and the Dutch Gustaf ones, and label each by country. Serious licorice people notice, and a section set up that way invites browsing.
Danish licorice for online retail
Outside Scandinavian specialty stores and online sellers, Danish licorice is hard to find. If you sell Scandinavian goods online, a steady source for Piratos and the herring licorice is worth having, because buyers who find one tend to come back. We’d guess general candy shops aren’t chasing this niche, so it stays fairly open.
Combining Danish licorice with other Scandinavian categories
We’d merchandise Danish licorice inside a wider Scandinavian section rather than off on its own. Someone who came for Swedish or Dutch licorice will wonder about the Danish pieces when they sit close with clear origin labels. The Toms Chocofanter rockies suit the same shopper who likes Gustaf’s chocolate-licorice from Holland. The Carletti toffee-licorice suits the one who likes Kolafabrikens caramel-licorice from Sweden.
Small SKU count, specific value
With 14 SKUs, Danish licorice is a small commitment. A short shelf covers the main formats. The Carletti toffee-licorice is the easy entry point and the Toms Chocofanter rockies serve the crossover buyer. Piratos coins are for the salmiak fan. The ERTGodis Salty Pacifiers cover the novelty shapes. Add more once you see what your customers reach for.
Ordering
There’s no minimum order. Cases are 2 to 2.2 lb across the board, so mixing Danish SKUs is simple. Pay by card at checkout. We ship within the US. Every Danish import sits in the Denmark candy catalog. To set Danish beside the Swedish and Finnish ones, open the wholesale licorice category. Or start a first case through bulk candy wholesale.
Frequently Asked Questions
What brands are in the Danish licorice wholesale range?
Carletti and ERTGodis are the two names on the range, though a few items follow Toms recipes. Toms covers chocolate rockies and salmiak tablets. The penguin pastilles are Toms too. Carletti makes the toffee-licorice hybrid. ERTGodis does the salty pacifiers.
How does Danish licorice differ from Dutch or Swedish licorice?
Danish licorice has formats you won’t find elsewhere. The herring (Sild) shape is one and the Pinguin pastille is another. Piratos coins too. Carletti’s toffee-licorice hybrid is a Danish original. Salmiak intensity lands close to the Swedish kind, though shapes and textures go their own way.
What’s the minimum order?
One case. Weights are 2 to 2.2 lb, so trying a few Danish SKUs together is easy.
Do you ship Danish licorice to Canada?
No. Our shipping stays inside the United States. Approved wholesale accounts get account pricing. Every order goes by the case.
Is there a good entry-point Danish licorice for accounts new to salmiak?
Carletti’s Hem-Kola Licorice Toffee and the Toms Chocolate Licorice Rockies both soften the salmiak edge with toffee or chocolate. Salta Hallon, with its raspberry center, is another easy way in.
What payment options are there for wholesale orders?
You pay by secure card at checkout, and the order’s confirmed after payment. Approved wholesale accounts get account pricing. Applying starts the account review.