Wholesale Danish Licorice

Danish licorice occupies a specific corner of the Scandinavian candy world — it shares the Nordic love of salmiak with Sweden and Finland, but the Danish tradition has its own formats and a distinct production style. We carry 14 SKUs from Carletti and ERTGodis, all imported from Denmark, in cases running 2 to 2.2 lb. The SKU count is smaller than the Swedish or Dutch licorice sets, but the formats are genuinely distinct and serve specialty accounts that want authentic Danish product specifically.

The Toms-origin range

Several items in this category carry the Toms brand name or Toms-origin product formulations. Toms Chocofanter Chocolate Licorice Rockies are chocolate-enrobed licorice pieces — the chocolate-licorice combination is popular in Denmark and gives you a crossover item that appeals to buyers who might not otherwise commit to straight black licorice. Toms Black & Brown Licorice Twist combines two textures in one piece. The 3 Shades School Chalk format echoes the Swedish chalk-style compressed salmiak tablet but with a Danish formulation. Toms Sour Watermelon Licorice Bites add a fruit-sour element. Toms Pinguine Salty Licorice Pastilles are named after penguins — the penguin motif shows up repeatedly in Danish salmiak candy. Toms Licorice Mint Rockies combine mint and licorice. Toms Fruit Licorice Pinguin Mix Rockies bring a mixed fruit-and-licorice format.

Carletti: toffee meets licorice

Carletti Hem-Kola Licorice Toffee is one of the more unique items in this category — a Danish caramel toffee with licorice flavor built in. This is the same territory Kolafabrikens explores in Sweden (caramel-licorice hybrids), but with a Danish execution that’s softer and more toffee-forward. For accounts that want to stock Scandinavian candy and reach shoppers who aren’t ready for straight salmiak, the Carletti toffee is a useful gateway item.

ERTGodis Salty Licorice Pacifiers

ERTGodis Salty Licorice Pacifiers are the pacifier shape in a salty Danish licorice formulation. The pacifier shape is a recurring motif in Scandinavian candy — it’s a playful format that works for both kids and adult novelty buyers. These sit at the lighter end of the salty scale compared to items like the Level 4-5 Gustaf products from Holland.

Classic salmiak formats

Haribo Salty Black Licorice Herring Salt Sild — the herring-shaped salty licorice — is a Danish classic. The fish/herring shape for salty licorice is specifically Danish in tradition, and buyers from Scandinavian backgrounds recognize it immediately. Chewy Salty Licorice Tablets Salmiak Tabs are compressed salmiak pieces in tablet form, similar in concept to the Hockey powder sachets from Sweden but in a solid tablet format. Pirate Coins Salty Licorice Piratos are coin-shaped salmiak pieces — another Danish format with a recognizable name in the Scandinavian candy world.

On the softer salty side, Salta Hallon Soft Licorice with Raspberry Center and Kanderade Haxvral Salty Licorice Level 3-4 round out the set. The raspberry-center soft licorice bridges the gap between fruit candy and salmiak, making it accessible for buyers who want the Scandinavian licorice experience with a fruit note to balance the salt.

Who buys Danish licorice wholesale

• Scandinavian specialty food stores — Danish customers specifically ask for Piratos, the herring format, and the Toms chocolate-licorice pieces. These items aren’t substitutable with Swedish or Dutch equivalents for buyers who grew up with them.
• Import candy retailers — Danish licorice adds Scandinavian range breadth alongside Swedish and Dutch licorice sections.
• Novelty and international candy shops — The herring shape, penguin pastilles, and pirate coins generate curiosity-driven purchases.
• Gift shops serving Nordic-heritage communities — Seasonal and year-round demand from Scandinavian diaspora buyers across the US and Canada.

Danish licorice for Scandinavian specialty retailers

Danish licorice fills a specific gap in a Scandinavian candy section that Swedish-only stocking leaves open. Danish expat and heritage communities in the US and Canada, particularly in cities like Minneapolis, Seattle, Chicago, and parts of the Canadian Prairies, actively seek out Danish-specific products. The Piratos coin format, the Toms Chocofanter Chocolate Licorice Rockies, and the penguin-shaped pastilles are items that Danish buyers recognize immediately and purchase specifically because they are from Denmark.

For specialty candy retailers building the most comprehensive Scandinavian licorice section possible, stocking Danish alongside Swedish (Bubs, Malaco, Scandi Candy) and Dutch (Gustaf) creates a proper European licorice destination. Buyers who are serious about the category will notice and appreciate the origin specificity. A section labeled by country turns a licorice aisle into an educational display that generates repeat visits from customers who want to work through the full range.

Danish licorice for online retail

Online retailers serving Scandinavian diaspora communities find that Danish licorice has some of the highest repeat purchase rates in the European candy category. Once a buyer finds a reliable source for Piratos, herring licorice, or the Toms penguin pastilles, they order repeatedly. The product is hard to find outside of Scandinavian specialty stores or online, which means online candy retailers who stock the full Danish licorice range face minimal competition from general candy retailers in this specific niche.

Combining Danish licorice with other Scandinavian categories

The most effective retail strategy for Danish licorice is to merchandise it within a broader Scandinavian candy section rather than isolating it. Buyers who come in for Swedish licorice or Dutch licorice are often curious about Danish as well, especially when the products are positioned near each other with clear country-of-origin labels. The Toms Chocofanter Chocolate Licorice Rockies appeal to the same buyer who enjoys Gustaf’s chocolate-licorice combinations from Holland. The Carletti toffee-licorice appeals to the same buyer who enjoys Kolafabrikens caramel-licorice from Sweden. Cross-selling within a unified Scandinavian section increases average order size without requiring dedicated promotional effort.

Small SKU count, specific value

With 14 SKUs, Danish licorice is a focused category that does not require significant shelf space or inventory commitment. A four or five-SKU Danish licorice display within a broader Scandinavian section covers the essential formats: Carletti toffee-licorice for the accessible entry point, Toms Chocofanter Chocolate Rockies for the crossover buyer, Piratos coins for the classic salmiak enthusiast, and the ERTGodis Salty Pacifiers for the novelty-shape buyer. Those five items build a credible Danish licorice section without requiring all 14 SKUs from day one. Add additional items once you see which formats your customer base responds to.

Ordering

One-case MOQ. Cases are consistently 2 to 2.2 lb, which makes ordering multiple Danish licorice SKUs predictable for freight. Net terms available for approved accounts. Ships to US and Canada. See the full Denmark candy catalog for all Danish imports. To compare Danish licorice alongside Swedish, Dutch, Italian, and Finnish licorice in one view, browse the wholesale licorice category. Start your first case through bulk candy wholesale.

Frequently Asked Questions

What brands are in the Danish licorice wholesale range?

Carletti and ERTGodis are the primary wholesale brands, plus several items in the range that carry Toms product formulations. The Toms range covers chocolate-licorice rockies, salmiak tablets, and penguin-shaped pastilles. Carletti makes a toffee-licorice hybrid. ERTGodis carries salty pacifier shapes.

How does Danish licorice differ from Dutch or Swedish licorice?

Danish licorice has its own traditional formats — the herring (Sild) shape, Piratos coins, and the Pinguin pastille are specifically Danish. Carletti’s toffee-licorice is a Danish invention. The salmiak intensity is similar to Swedish, but the specific textures and shapes differ between traditions.

What's the minimum order?

One case. Cases run 2 to 2.2 lb. The consistent sizing makes it easy to test several Danish licorice SKUs without unpredictable freight costs.

Do you ship Danish licorice to Canada?

Yes, we serve US and Canadian B2B buyers. Scandinavian candy imports are a standard category at the Canadian border. Contact us for shipping rates to your province.

Is there a good entry-point Danish licorice for accounts new to salmiak?

The Carletti Hem-Kola Licorice Toffee and the Toms Chocolate Licorice Rockies are both accessible entry points — the toffee and chocolate components soften the licorice-salmiak intensity. The Salta Hallon (raspberry center) is also a good gateway item.

Are net terms available?

Yes, for approved wholesale accounts. Apply for a wholesale account to begin the credit review. First orders are typically prepaid during the approval period.