Bulk England Candy Wholesale

English candy has a personality that you can pick out on any international shelf. The flavors are firm and don’t apologize, licorice shows up in all sorts of textures and the shapes are silly on purpose. Our bulk England candy wholesale range collects the English lines we think sell best, led by two names British shoppers recognize right away, Gustaf and Bassetts. Cases run 2 to 2.2 lb with no minimum order and secure card checkout, and everything ships to US addresses.

Each item here does something different from what a regular American candy aisle offers. There are allsorts in a few versions, along with novelty gummies and sour candy in old British shapes. Hard candy comes in some very British flavors.

Licorice Allsorts: The English Candy Fixture

Allsorts are the first thing most people think of with British candy, and we stock them from both Gustaf and Bassetts so a shop can offer a choice within one category. The Gustaf English Licorice Allsorts is the standard mix. You get black licorice cylinders layered with pastel fondant and cubes rolled in colored nonpareils, plus flat licorice sandwiches with a cream center. British expats have been buying that mix for decades, and gift shops with an Anglophile bent and international candy shops keep it on the shelf.

The Gustaf English Licorice Allsorts Mini is the same flavor in smaller pieces, and that changes how you sell it. More pieces fit in a bin, which helps at a self-serve counter where people pay by weight or by scoop. Minis also mix better into gift bags and assortments where you want variety in the count.

Bassett English Licorice Allsorts gives you a second allsorts under another label. Bassetts is the British name most people connect with allsorts back home. If your shoppers ask for it by brand, you can carry both Gustaf and Bassetts and keep two loyal groups happy at the same time.

Novelty Gummies and Sour Candy: English Shapes, British Character

Gustaf English Fruit Salad Gummies turn a classic English sweet into a gummy. Fruit salad means a strawberry and pineapple kind of flavor in a chewy piece, the sort of thing you’d find at a newsagent or sweet shop in England. For an import shop it’s the discovery item. British shoppers buy it on sight, and adventurous candy buyers pick it up because it doesn’t taste like the usual American gummies.

Nobody needs the Bassetts Sour Cola Pacifiers explained. They’re cola-flavored sour gummies shaped like a pacifier, a kids’ candy staple in Britain. Over here they work as nostalgia for British shoppers and as a curiosity for everyone else. Convenience stores and candy shops do well with sour novelties like this. Party supply accounts do too, mostly with younger customers.

Bassetts Red Lips Gummi keeps the novelty going with a red lips shape. It’s an old candy shop favorite and it grabs attention in a bulk bin. You don’t need a sign to sell it. Expats buy it for the nostalgia and plenty of other people pick it up just because the shape is funny.

Adult Novelty Hard Candy: A Unique Retail Angle

Two hard candies here are a bit of a new idea, a grown-up novelty. Mary’s English Gin and Tonic Hard Candy and Mary’s English Prosecco Lemon Hard Candy take their flavor from classic cocktails. They’re non-alcoholic candy that tastes like gin and tonic or like prosecco with lemon. Gift shops and wine retailers can use them, and so can boutique food stores and airport specialty shops.

Gin and tonic as a candy flavor already has a following in Britain. It’s starting to turn up in US specialty food shops through import buyers who see that craft spirits customers and premium candy customers overlap. A wine shop or a cocktail bar retail corner will find these two sit on the shelf in a way that no domestic candy does. Spirits-adjacent gift shops and premium hospitality programs could use them too.

Buyer Channels and Merchandising

Most bulk England candy goes through a few clear channels. Importers of British food and specialty candy come first, supplying accounts that want real England imports. Import grocers and British expat shops are next. So are the international food sections in regional grocery chains, which stock allsorts and fruit salad gummies and Red Lips as basics for British shoppers.

Gift shops and nostalgia candy retailers like allsorts and novelty gummies because they look interesting in a bulk bin. The mixed shapes and colors pull browsers in. Party supply buyers and event candy stations get use out of the sour cola pacifiers and the novelty gummies for themed candy bars.

A case of 2 to 2.2 lb is a good size for all of these buyers. It fills a standard counter bin or shelf section, and it’s light enough to move without equipment. There’s no minimum order and approved accounts get account pricing, so a small import specialty shop can test a new origin without a big stock commitment. We ship within the United States.

Browse the full bulk England candy range below. The broader bulk candy catalog has other European candy to go with it.

Frequently Asked Questions

What bulk England candy SKUs are available for wholesale?

The range is Gustaf English Licorice Allsorts in standard and mini sizes, plus Bassett English Licorice Allsorts. Gustaf English Fruit Salad Gummies are in there with the Bassetts Sour Cola Pacifiers and Bassetts Red Lips Gummi. Mary’s English Gin and Tonic Hard Candy and Mary’s English Prosecco Lemon Hard Candy complete it.

What is the case weight for bulk England candy wholesale orders?

Cases run 2 to 2.2 lb. There’s no minimum order, so specialty and import accounts can test a few English items before stocking more. Approved wholesale buyers get account pricing.

Which buyer channels are best suited for bulk England candy?

British food importers and international candy shops buy it. Import delis and nostalgia candy shops do too, and gift shops and party supply buyers and convenience stores with an international aisle. The adult novelty hard candies also suit wine shops and spirits-adjacent gift shops.

Are Gustaf and Bassetts both available in the England bulk candy collection?

Yes. Gustaf and Bassetts allsorts are both in the collection. With both brands on your shelf you can serve shoppers who prefer one or the other, all from a single wholesale account.

Does Candies Wholesaler ship bulk England candy to Canada?

No. We ship within the United States only. Approved wholesale accounts can get account pricing, and orders ship by the case.

How should bulk England gummies and licorice allsorts be stored?

Cool and dry, out of direct sun and away from humidity. Gummies and allsorts hold their texture best under 72 degrees Fahrenheit, and above that bulk bins tend to stick together. Individually wrapped pieces are more forgiving on a normal storeroom shelf.