Italgum Licorice Wholesale & Bulk
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Italgum is soft black licorice from Italy, cut into fish and bears. There are turtles and berries too. All of it tastes of anise and mint. You can get standard or sugar-free. There are also bee pollen gum drops and licorice pastilles. Every one comes in a 2.2 lb bulk case.
Eight SKUs live on this page, which isn’t a huge number but covers a lot of ground. Together they make up the Italgum licorice range as we carry it. Fish sit next to bears and turtles, and berries round out the shapes. Standard and sugar-free versions are both here. Every case weighs 2.2 lb.
The Italgum Licorice Shape Range
We’d start with the Pesce Medio Soft Black Licorice Fish (Anise & Mint), because fish are the shape most licorice buyers already know. Italians make them and so do the Dutch, but anise and mint taste nothing like a Dutch fish. That gives you something to say at the counter. The Orsetti Neri Black Licorice Bears are the easy one, since bears suit pretty much any pick-and-mix bin. Then there are the Tartarughe Black Licorice Turtles. The shell pattern is something you can actually see across the shop floor, so they catch an eye in a bin full of plainer shapes.
The Soft Black Licorice Berry (Anise & Mint) is a round, more abstract piece. Next to the fish and bears and turtles it changes the outline of the bin. Four shapes from one maker is a full display, and there’s no second brand needed to round it out. We’d put the berries at one end and the fish at the other, which makes the bin look fuller than it is.
Bee Pollen and Pastille Formats
The Licorice & Bee Pollen Mini Gum Drops (Propolis) are the oddballs of the line. They’re small licorice-flavored drops made with bee pollen and propolis, an old Italian herbalist sort of candy. Natural food shops and co-ops that stock botanical sweets will probably want a bag or two by the register. The licorice pastille is Brutti e Buoni. Its name translates roughly as ‘ugly but good’. In Italian candy that means a piece looks rustic and tastes strongly of what it is. They’re for the customer who wants plain pure licorice rather than a shaped gummy.
Sugar-Free Options
Two of them come sugar-free, the Sugar-Free Black Licorice Berry (More Light) and the Sugar-Free Black Licorice Fish (Pesce Light). Same anise and the same mint as the regular ones, and Italgum only swapped the sweetener. If you stock both versions of the fish and the berry, one brand covers the shelf and nobody needs a second flavor explained to them, which is about as simple as we know how to make it for both kinds of customer. We’d keep the two fish right next to each other.
Sample Italgum Licorice SKUs at Wholesale
- Italgum Licorice & Bee Pollen Mini Gum Drops (Propolis), Italy
- Italgum Orsetti Neri Black Licorice Bears Anise & Mint, Italy
- Italgum Pesce Medio Soft Black Licorice Fish Anise & Mint, Italy
- Italgum Licorice Pastilles (Brutti e Buoni), Italy
- Italgum Soft Black Licorice Berry Anise & Mint, Italy
- Italgum Tartarughe Black Licorice Turtles Anise & Mint, Italy
- Italgum Sugar-Free Black Licorice Berry (More Light), Italy
- Italgum Sugar-Free Black Licorice Fish (Pesce Light), Italy
Pack Details and Italian Origin
Whatever the shape the case is 2.2 lb, so you never have to work out which size to reorder and that’s one less thing to juggle on a busy morning. Color is black and green, as you’d expect from black licorice. It all comes from Italy, where licorice leans on anise and mint. That’s a different animal from the salmiak and salt style up in northern Europe, which a lot of people either love or can’t stand. If you already sell Dutch licorice, Italgum gives you the other half of the story to tell customers. Two flavor traditions on one shelf is a decent talking point.
How Buyers Use the Italgum Licorice Range
Italian import shops will want the whole line, since their customers already know the name and the category. Natural food stores and co-ops tend to take the Bee Pollen Gum Drops to sit beside other propolis and plant-based sweets. If a candy shop wants Italian and Dutch licorice on one shelf, Italgum covers the Italian half. Anise and mint make it plain which is which. Brutti e Buoni has no Dutch twin at all, so somebody hunting for traditional Italian candy will ask for it by name.
Storage Notes
Soft licorice wants a cool room and nothing hot nearby, or the pieces stick together and go too soft. Anise and mint are strong smells, so don’t park the bin beside anything that stinks. The bee pollen gum drops are touchier about heat than the rest of the line. In a humid shop we’d cover the bins between refills. Rotate stock oldest first, mostly because Brutti e Buoni can go hard if a bag sits around for months.
Channel-Specific Notes
Who walks into your shop decides how it sells. An Italian import store will see the whole line move, because people buy by the brand and know what they want. A natural food shop will probably start with the Bee Pollen Gum Drops and the sugar-free pair, the pieces its own shoppers ask about. For a European licorice corner in a candy store, fish and bears are the easy way in. Tartarughe and Brutti e Buoni suit the customer who’s already hooked. Pick the group that fits your regulars and watch what moves before adding the rest.
Ordering Italgum Licorice Wholesale
There’s no minimum order. A single case of one shape is a fine place to start, and you can see how it sells before you add more. Every SKU is a 2.2 lb bulk case. Approved accounts get account pricing, and we ship within the US. Checkout is by secure card.
The full Italgum brand catalog has the gummies and the rest of the line. Over in licorice wholesale you’ll find other makers. The bulk candy section covers everything else.
Frequently Asked Questions
What’s the minimum order for Italgum licorice?
No, one case is plenty. Each Italgum SKU is the same 2.2 lb, so carrying several shapes doesn’t mean several different case sizes.
How does Italian Italgum licorice taste compared to Dutch licorice?
It’s anise and mint, so sweeter and more herbal than Dutch salty licorice. There’s no salmiak (ammonium chloride) bite here. That makes it the gentler way in for anybody who finds Dutch salmiak too much.
Are there sugar-free options in the Italgum licorice range?
Yes, two. The Sugar-Free Black Licorice Berry (More Light) and the Sugar-Free Black Licorice Fish (Pesce Light). The flavor is the same anise and mint and only the sugar is gone. A shop with sugar-free shoppers still gets to choose between shapes.
Do you ship Italgum licorice to Canada?
Only inside the US for now. Approved wholesale accounts get account pricing, and orders go out by the case.
Which payment methods do you accept for Italgum licorice orders?
You pay by secure card at checkout and the order’s confirmed once it goes through. If you want account pricing, apply with your business information first. Once you’re approved those prices apply to what you order.
What are the Brutti e Buoni licorice pastilles?
Brutti e Buoni means ‘ugly and good’ in Italian. The pastilles are rough and irregular and the licorice flavor is concentrated. The name pokes fun at the idea that looks matter. I’d say it’s the most old-school piece in the whole Italgum line.