Bulk Maitre Truffout Candy Wholesale

Honestly the reason we’d carry Maitre Truffout is that it saves a buyer three phone calls. Italian pralines and Belgian ones come under one name, with a French truffle and a German marzipan ball sitting right there in the same range, so four chocolate traditions arrive off one order. Weights go from 0.44 lb up to 1.36 lb per unit. There are hot chocolate spoons in here too (more on those below), which surprised us a little from a praline brand. Most of the line is pralines and truffles, though.

Most of it’s Italian. The Maitre Truffout Pralines Hazelnut Cream and Cereal Crunch from Italy is the one we’d taste first, hazelnut cream with little crisp bits all through it. Its milder sibling is the Maitre Truffout Pralines Milk Cream and Cereal Center from Italy. Same crunch, no nut. Then come two truffles that look alike on paper. Maitre Truffout Milk Chocolate Truffles Hazelnut Filling from Italy is the smooth one, while Maitre Truffout Milk Chocolate Truffles Hazelnut and Cereal from Italy has the bite. If you sell coffee at all, look hard at the Maitre Truffout Milk Chocolate Cappuccino Pralines from Italy (a cafe could park a jar of these right by the machine). And the Maitre Truffout Pralines Duo with Hazelnut Cream from Italy has two fillings in one piece, which looks good in a buffet bin.

Belgium’s a different animal. You get Maitre Truffout Assorted Belgian Pralines and a Light version of that same assortment. These are firmer than the Italian truffles, with a proper shell and a filling you can actually see when you bite through. Having the two versions means the shopper who wants the lighter one has somewhere to go. They also photograph really well, if your store posts its shelves online. Belgian chocolate is what a lot of shoppers think of first when they hear praline, so the assortment pretty much explains itself on a shelf.

Then the gold ones. Maitre Truffout Fancy Gold Hazelnut Truffles from Belgium are the fanciest thing in the range, and you can price them that way. Drop two into a gift basket and the whole basket looks more expensive. The gold finish does most of the work there.

Maitre Truffout Classic Eiffel Tower Truffles come from France and are shaped like the tower. That’s the whole pitch, really. We think they belong near a register in a tourist shop. They’d also suit a Francophile specialty store, or any shop with a travel theme. People pick them up just to look at them (and then they buy them). An airport gift shop near checkout would be our other bet.

Germany gives us the Maitre Truffout Mozart Kugeln Marzipan Balls. Marzipan and nougat, rolled round and coated in chocolate. The name nods to Salzburg’s famous composer even though this version is made in Germany. Anyone who grew up with Central European sweets knows them on sight, so if you already carry German or Austrian goods they’ll slide right in next to those.

Our favorite oddball is the Maitre Truffout Hot Chocolate Spoons in Whole Milk. They’re 60g and sold as a 10-pack or a 12-pack. You don’t eat these. You stir one into hot milk and it turns into a proper drinking chocolate, which is a lot more fun to hand someone than another bar. We can picture a cafe using them and a hotel breakfast table too. They’d make a nice corporate gift as well. We’d run them from September through February when people actually want something hot.

If you’re filling a European section from our bulk candy range, this is the shortcut. Italian and Belgian chocolate sit under the same label as the French and German pieces. One brand name on the shelf strip. That means one supplier for all four countries instead of separate ones for each. The shelf looks unified too, because the brand never changes.

Tell people where each piece comes from. A little tag that says Italian Hazelnut Pralines or German Mozart Kugeln does more than you’d think (shoppers like a story). If you can manage samples, put them by the hazelnut and cappuccino pralines first. Those are the two we’d bet on to turn a browser into a buyer. The Belgian Assorted Pralines and the French Eiffel Tower Truffles deserve a tag of their own as well.

For gift baskets, bulk lets you portion however you like. We’d bag a couple of Eiffel Tower Truffles with one Mozart Kugeln and a Fancy Gold praline from Belgium, tie it in cellophane and call it a chocolate tour of Europe. Toss in a hot chocolate spoon if the basket’s for winter. Bulk also means you set the portion per basket tier yourself, a couple of pieces for the small basket and a handful for the big one.

Keep it somewhere cool and dry (60 to 68°F) and out of the light, away from anything with a strong smell. The marzipan in the Kugeln keeps longer than the chocolates but wants the same spot. Units run 0.44 to 1.36 lb, so mixing several in one order is easy. There’s no minimum. Approved accounts get account pricing and we ship within the US.

Where would we start? Two or three of the Italian pralines, plus the Hot Chocolate Spoons and the Mozart Kugeln. That’s four SKUs, and they don’t step on each other. The pralines cover the everyday counter, while the spoons are a cold-weather thing and the Kugeln go to baskets and German shoppers. Once those are moving, add the Belgian assortment and the Eiffel Tower Truffles and you’ve got all four countries on one shelf. It’s a pretty complete European chocolate story from a single brand.

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