Wholesale Swedish Licorice

Swedish licorice is a category unto itself. It’s not the same as American red licorice ropes, and it’s not Dutch drop. Swedish licorice culture runs from mild fruit-flavored twists all the way to intensely salty salmiak powder — the kind of thing that challenges even committed licorice fans. If you’ve got a Scandinavian-focused retail account or a specialty import section, this category has 37 SKUs and a weight range of 0.4 to 9.41 lb per case, which gives you real flexibility in how you stock it.

Bubs Godis: the foam and sour specialist

Bubs Godis has a distinctive format: foam-textured gummies in unconventional shapes. The Sour Violet Raspberry Mini Diamond Foam is a signature item — small diamond-shaped foam pieces with a sour coating that’s popular with younger shoppers and novelty-candy buyers. Their broader line within this set also connects to the Swedish gummies category, but the salmiak and licorice crossover items (like their salty marshmallow formats) sit here.

Malaco: the classic Swedish brand

Malaco is probably the most recognized Swedish candy brand among North American buyers who grew up with Scandinavian imports. Their Lakrifun Salmiak School Chalk format — compressed salmiak licorice tablets shaped like chalk sticks — is an iconic Swedish candy that moves well in Scandinavian specialty stores and gift shops. It’s also the kind of item that generates social media attention from shoppers who’ve never seen it before.

Hockey salmiak powder

The Hockey brand Salty Licorice Powder sachets (12g, in 15-packs) are a unique format. These are small individual packets of salmiak licorice powder — you pour or lick the powder directly. Available in original and with pepper. This is a hardcore salmiak product that appeals to Swedish expats and adventurous candy buyers. The 15-pack case format makes it easy to display as an impulse item near the register.

Kolafabrikens: where licorice meets caramel

Kolafabrikens makes caramel-licorice hybrids that are genuinely different from anything else in the bulk candy space. Raspberry Caramel, Lemon Salt Licorice Caramel, and Raspberry Salt Licorice Caramel are all from this producer — soft caramel pieces with licorice notes, salty or fruit-forward depending on the variant. These sit at the intersection of the toffee-caramel and licorice categories and appeal to buyers who want something unexpected in their Scandinavian section.

Scandi Candy: the accessible entry point

Scandi Candy’s Swedish Strawberry Licorice Mega Sticks and Raspberry Licorice Mega Sticks are the format that converts non-licorice buyers. They’re fruit-flavored licorice twists — the berry flavor leads, the licorice is background. Same approach with the Strawberry Licorice Bites and Raspberry Licorice Bites. For accounts that want to stock Swedish licorice but aren’t sure their customers are ready for salmiak, Scandi Candy is the right starting point.

Salty licorice: the range within the range

Swedish salty licorice has its own depth here. The Nordic Salty Licorice Mix is a multi-item assortment useful for accounts that want to offer variety in a single bin. The Bilar Salty Licorice Marshmallows combine the salmiak flavor with a marshmallow texture — a softer introduction to the salt-licorice profile. The Dunderklubba Salty Licorice Center Lollipops add a format suited for individual sale or kids’ impulse.

Sugar-free options

There are sugar-free Swedish licorice items in this set. For accounts serving health-conscious shoppers or diabetic consumers who are also licorice fans, having a sugar-free Swedish option is a meaningful differentiator versus a domestic sugar-free licorice product.

Who buys Swedish licorice wholesale

• Scandinavian specialty stores — The Malaco Salmiak School Chalk, Hockey powder sachets, and Bubs Godis foam formats are exactly what these accounts need.
• Import grocers and European delis — Swedish licorice rounds out a Scandinavian import section alongside Swedish gummies and Danish products.
• Novelty and gift shops — Salmiak products and the lollipop format generate discovery purchases and repeat visits.
• Online candy retailers — Swedish licorice has strong search demand from Scandinavian diaspora communities across North America.

Stocking a complete Swedish licorice section

A well-merchandised Swedish licorice section needs to cover three distinct buyer types: the casual buyer who wants something they recognize, the adventurous buyer who wants to try something genuinely new, and the Swedish expat or Scandinavian food enthusiast who is looking for specific items. The range here covers all three. Scandi Candy fruit licorice sticks and bites serve the casual buyer. Kolafabrikens caramel-licorice hybrids and Bubs Godis foam items serve the adventurous buyer. Malaco Salmiak School Chalk and Hockey powder sachets serve the dedicated salmiak enthusiast.

For retail shelving, a tiered display by intensity works well: fruit-flavored licorice bites at the front, Kolafabrikens caramel-licorice hybrids in the middle, and salmiak-forward Malaco and Hockey items at the back or on a dedicated shelf. This approach increases average basket size because customers often buy one item from each tier. It also reduces the risk of a customer picking up a Level 5 salmiak piece expecting something mild and being put off the category entirely.

Online demand for Swedish licorice

Swedish licorice has unusually strong online search demand compared to most candy categories. Scandinavian diaspora communities across North America search specifically for Malaco, Bubs Godis, and Hockey products that are hard to find locally. Online candy retailers who stock this range consistently report that Swedish licorice drives strong repeat orders, particularly from customers ordering specific items for themselves or as gifts for family members who grew up in Scandinavia. The weight range of 0.4 to 9.41 lb per case accommodates both light-order online retailers and high-volume candy bar operators.

Kolafabrikens caramel-licorice for broader appeal

The Kolafabrikens caramel-licorice hybrid items, the Lemon Salt Licorice Caramel and the Raspberry Salt Licorice Caramel, are useful bridge products for retail accounts where not every customer is a committed salmiak enthusiast. These items lead with the caramel texture and the fruit flavor, with the salty licorice note as a background element. They are often the first purchase a non-licorice buyer makes in a Scandinavian candy section, and they frequently convert those buyers into more adventurous licorice purchases over time. Stocking these alongside the more intense salmiak items creates a section with a natural on-ramp for new buyers.

Ordering

Cases ship with a one-case MOQ. Weight range is 0.4 to 9.41 lb — the wider end covers larger format bulk bags suitable for high-volume candy bars. Net terms available for approved accounts. The Sweden candy catalog covers the full range of Swedish imports including gummies, caramels, and other candy types. For licorice across all origins — Dutch, Italian, Danish, Finnish — browse the wholesale licorice category. Or start building a mixed Scandinavian order through bulk candy by the case.

Frequently Asked Questions

What brands are in the Swedish licorice wholesale range?

Bubs Godis, Malaco, Scandi Candy, Aroma Konfektyrer, Kolafabrikens, Hockey, Act, and Bilar — all imported from Sweden. Malaco and Scandi Candy are the most accessible entry points; Hockey and Malaco Salmiak are for the salty-licorice specialists.

How salty is Swedish licorice — will my customers like it?

It varies widely. Scandi Candy’s fruit-flavored twists are mild and accessible. Malaco Salmiak School Chalk and Hockey powder are intense salty salmiak. The Nordic Salty Mix covers the middle ground. Best to stock a mild option alongside a salmiak item.

What's the minimum order?

One case. Cases range from 0.4 to 9.41 lb depending on the SKU. The lighter cases let you test multiple items without overcommitting on any single flavor.

Do you ship Swedish licorice to Canada?

Yes, we ship to B2B buyers across both the US and Canada. Swedish candy imports follow standard European food import procedures. Reach out for shipping specifics to your Canadian location.

Are there sugar-free Swedish licorice options?

Yes, the category includes sugar-free items. These work well for health-food stores and Scandinavian specialty accounts that serve shoppers looking for lower-sugar options without sacrificing the authentic Swedish licorice profile.

Can I get net payment terms?

Net terms are available for approved wholesale accounts. Apply online to start the review process. First orders are typically prepaid while your account credit is being established.