Wholesale Finnish Chocolate: Fazer & More

We’d call Fazer the Finnish chocolate brand, full stop. That’s why we built this small group around it alone. It starts at the old blue-wrapper milk bar. From there it goes to mint and nougat, and the licorice ones are in here too.

The Classic Fazer Milk Chocolate Line

Milk Chocolate Blue Wrapper (Fazer Bla Mjolkchoklad) is the bar Fazer is known for back home in Finland, and we’d order it first. Peppermint Crisp Milk Choc Bar 7.05oz puts a mint crisp into that same milk chocolate. Fazer Fab Five Finnish Custom Candy Mix packs several Fazer items into one case. Handy if you don’t feel like ordering each bar on its own.

Mint, Nougat, and Crisp Variations

Fazermint Dark Chocolate w/ Fresh Mint Center is dark chocolate with a mint filling. Geisha Milk Chocolate w/ Soft Nougat Center has nougat in it, and Geisha’s been a Fazer line for a long time too. Then there’s Marianne Crisppeppermint Candy w/ Milk Chocolate Center, which flips it around with chocolate inside a peppermint candy. Three mint or filled options from one maker is more than we expected from a group this size.

Licorice Meets Chocolate

Nordic candy mixes licorice into chocolate a lot, and Dumle Lakrits Licorice in Milk Chocolate is exactly that. Dumle Original Milk Chocolate is the plain version. If you’ve got Scandinavian licorice on your shelf already, these two can sit right next to it.

Keep these somewhere cool and dry like you would any chocolate bar, and away from a sunny window or a heat vent. Warm air can leave a bloom on the surface of a bar. It looks off but the chocolate’s still fine under it, and that’s as true of the Fazermint as of the Dumle.

Who Buys Finnish Chocolate Wholesale

Most people ordering Fazer already know the brand and come in asking for it by name.

• Nordic and Scandinavian grocers who want Fazer on the shelf because shoppers know the name
• Candy shops putting together a European chocolate section with their other import lines
• Gift shops that sell the Fab Five mix as a ready gift
• Cafes that put a piece of Nordic chocolate next to the coffee

A lot of the shops ordering this already carry Danish or Swedish licorice and toffee, and the Dumle licorice chocolate ties straight into that.

We’d use the Dumle pair as the way in for a store like that. Dumle Lakrits Licorice in Milk Chocolate and Dumle Original Milk Chocolate can go on the licorice display you already have, so there’s no need to open a chocolate section first. For gifts we’d lean on the Fazer Fab Five Finnish Custom Candy Mix. One case already mixes the flavors and you don’t have to hand-pick bars.

Geisha Milk Chocolate w/ Soft Nougat Center is soft inside. Marianne Crisppeppermint Candy w/ Milk Chocolate Center is the crisp one, and it leans a lot harder on mint than the smooth Fazermint bar does. Put two or three Fazer items out together and the shelf still has some variety to it, even with one name on every wrapper.

Pricing and Ordering

A case costs between $36.21 and $65.16. The single bars are the cheap end and the Fab Five mix is the expensive end. You can buy straight away with a card, and there’s no minimum. Approved wholesale accounts see their own account pricing, and on bigger orders we’ll do a quote.

For a first order we’d take the Blue Wrapper milk bar and one Fab Five mix. The bar’s the one people recognize. The mix shows you if your crowd goes for the mint pieces or the licorice ones before you spend more.

With one brand there’s no supplier question to sort out really. It’s just about flavor. After that first order you could add the Fazermint or the Geisha nougat bar once you see what sells. That way you move through the $36.21 to $65.16 range a little at a time and don’t load up on a single flavor.

Every Fazer item comes wrapped as its own bar or piece. So there’s nothing to scoop, and they can go on a checkout counter or a European chocolate shelf as they come.

Frequently Asked Questions