Fazer Finland Candy Wholesale & Bulk

Fazer is a household name across Scandinavia, and the Finnish candy it makes doesn’t taste like German or Belgian or Italian sweets. The flavors run wide. There’s salty licorice and fruit gummies and milk chocolate toffee. Dark mint chocolate is in there too. Finnish and Swedish communities in the US buy it, along with other Scandinavian families. If you’re starting a Finland licorice section, Fazer gives you nine bulk SKUs. It also suits anyone adding Scandinavian imports to a bulk candy program. All come from Finland, at 1.25 to 2.2 lb a unit.

Finnish candy means salty licorice first, and Fazer gives you two takes on it. The Fazer Salty Licorice Kitten is the one most people picture, a little cat-shaped soft licorice that’s salty and sweet at the same time (that balance is pretty much the whole point of Nordic candy). The Fazer Dumle Licorice in Milk Chocolate goes a different way. It’s a soft licorice toffee wrapped in milk chocolate. We think of it as the piece for people on the fence. Shoppers with Scandinavian or Finnish family buy both, and so do American candy fans who caught the Nordic bug on a trip or from food media.

The gummies come sour and sweet. The Fazer Sour Kitten Assorted Gummies and the Fazer Sweet Kitten Assorted Gummies are a pair. Both use the same kitten shape as the Salty Licorice Kitten. Sour is a tart fruit gummy. Sweet is gentler and fruitier. The shape is cute and different, so in a self-serve bin they sell on impulse. Stock all three kittens and you’ve got a Fazer Kittens corner. That means the salty licorice plus the sour and the sweet gummy. Shoppers buy across the formats.

Chocolate and toffee reach a wider crowd. The Fazer Geisha Milk Chocolate Soft Nougat is a Finnish classic, a wrapped milk chocolate piece with soft hazelnut nougat inside. Geisha is one of Fazer’s best-known products at home. Buyers serving Finnish communities reorder it since it brings back memories. The Fazer Dumle Original Milk Chocolate Toffee is another Finnish icon, a milk chocolate-coated toffee with a soft chewy center. It’s like a caramel chocolate with its own Dumle flavor, and loyal buyers know it. Last in this group is the Fazer Marianne Crisp Peppermint Chocolate Center Candy. A hard shell wraps a dark chocolate and peppermint center. The shell is crisp and the inside soft, ending in strong mint. It sits between hard candy and chocolate, so mint chocolate fans like it.

The Fazer Fazermint Dark Chocolate Mint Center is the fancier mint chocolate. It’s dark chocolate with a soft mint center. Each piece is wrapped. It works as an after-dinner mint or a counter candy. Restaurants and cafes after a Finnish confection for the end of a meal could use it. Hotel dining programs would too. Then there’s the Fazer Tyrkisk Peber Turkish Pepper Hard Candy, the strangest item here. It’s a hard candy with a strong pepper and salmiak flavor. It’s an acquired taste in Scandinavia and among serious Nordic candy fans over here. It won’t please everybody. For Scandinavian specialty accounts it’s the SKU customers ask for.

Weights run 1.25 to 2.2 lb a unit. Everything ships in bulk and cases fall around 5 to 10 kg. There’s no minimum order. Payment is by card at checkout. It ships within the US. Bulk suits open-bin display or self-serve sections. You can also portion it into bags for retail. Import grocers who already carry Finnish or Scandinavian groceries can stretch the section into candy without finding a new vendor. A Scandinavian gift basket gets a neat Finnish story from this line. So does a basket for trying candy from different countries. Between the licorice and gummies and toffee, plus chocolate and mint and that pepper candy, one basket can cover Finland pretty well. Store cases somewhere cool and dry, and sell the older ones first.

Building a Scandinavian candy section from scratch? We’d put Fazer at the center, simply because no name in Finnish candy is better known. Anyone who’s been to Finland spots that blue packaging right away. So does anybody who lived in Scandinavia or grew up in a Scandinavian-heritage home. They’re loyal already. Geisha and Dumle are the big ones for Finnish expats, who grew up eating them. Set those two beside the Salty Licorice Kitten and the Tyrkisk Peber and you’ve got a section that goes from easy to hardcore. The hardcore stuff is what gets people telling friends there’s a shop with Finnish candy, and the rest of your Scandinavian shelf gets the benefit. Cases run 5 to 10 kg. No minimum. Approved accounts get account pricing and it ships within the US. Everything works in a self-serve bin or in portioned bags.

On the mint-chocolate side you’ve got two very different pieces. Marianne is a hard candy with a crisp chocolate-mint middle, while Fazermint is soft chocolate around a mint cream. Carry both. Somebody who picks up one usually notices the other one sitting there, and in a premium European section having the same Finnish brand do chocolate-mint two ways looks like you chose things with care (specialty food shoppers do pick up on that). The Fazer Dumle Licorice in Milk Chocolate is half chocolate and half licorice. We’d park a small run of it right on the line between your Finnish licorice and your Finnish chocolate so it pulls people from one into the other.

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