Wholesale Finnish Licorice

The Finnish pile is smaller than the Swedish or Danish one. It’s nine items from three brands in cases of 1.25 to 2.2 lb, and it sits right alongside them. The licorice is soft and black with a mild sweet-salty taste. It’s gentler than Dutch drop and you’d still know it was Finnish. Fazer’s Dumle Licorice in Milk Chocolate is the one that wins over people who swear they don’t like black licorice.

Finnska: the Finnish soft licorice specialist

Finnska has the most to pick from. The Soft Black Licorice Bites are what you’d guess from the name, and the Black Licorice Ripples are the same base with a ridged surface. For anyone who wants Scandinavian licorice without the sugar there’s also the Sugar-Free Black Soft Licorice (Finnska).

Strawberry is the fruit option. Finnska Strawberry Licorice Bites do something close to what Scandi Candy’s Swedish ones do, though the flavor lands a little differently. So Finnska ends up on both ends of the shelf, salty black at one and strawberry at the other.

Fazer: the flagship Finnish brand

Fazer is the Finnish name most shoppers have heard of. Its Salty Licorice Kitten is probably the best-known piece, small kitten-shaped salty bits that are a classic back in Finland. People pick up the bag for the shape, same as with Swedish car shapes or Danish herring pieces. Then there’s Fazer Dumle Licorice in Milk Chocolate. Dumle’s a chocolate-toffee candy over there and this version puts a soft licorice center inside the milk chocolate. A gift shop or specialty food counter can price it a little higher we’d guess, since a Finnish bag with a chocolate twist looks like a treat.

Candy People soft Finnish licorice

Candy People’s Soft Finnish Licorice Bites are another soft black option from Finland. A second brand beside Finnska lets you split your Finnish display by maker.

Halva strawberry licorice from Finland

Halva Strawberry Licorice Bites and the Halva Strawberry Licorice Rug both come from Finland. Halva here is a Finnish candy maker, not the sesame sweet. The Rug is a flat sheet of strawberry licorice that you tear or cut into pieces. It’s an odd format in US candy shops, and odd gets people asking about it.

Sugar-free options

There’s just one sugar-free pick here, Finnska Sugar-Free Black Soft Licorice, so that’s the one we’d hand to a shopper who wants real Scandinavian licorice and skips sugar.

Who buys Finnish licorice wholesale

• Scandinavian specialty food stores hear the Fazer name from Finnish families fairly often. Finnska and Candy People round out a Finnish corner beside the Swedish and Danish licorice.
• Import candy shops with a Nordic section can add a different origin to their Scandinavian licorice display.
• Gift shops will like the Fazer Salty Licorice Kitten and the Dumle Licorice in Milk Chocolate. The Strawberry Licorice Rug looks good on a shelf too.
• Online candy shops serving Nordic buyers may find Finnish-American shoppers searching for this candy by name.

Building a Finnish candy section

Finnish is the Scandinavian origin you see least in US candy stores, and that’s the opening. Put it next to the Swedish and Danish licorice and your shelf looks fuller than the shop down the road’s. Finnish customers who find a source for Fazer and Finnska usually come back for more.

You don’t run into much Finnish candy outside specialty stores and direct imports, so even a small Finland section looks like you meant it. Nine items is plenty for that. Anyone who grew up on these will spot it right away. Online shops with Finnish-American customers get the same benefit, since the products are hard to find elsewhere and the shelf shows you went looking.

Fazer as a premium brand signal

We’d build the Finnish section around Fazer. The Salty Licorice Kitten and the Dumle Licorice in Milk Chocolate give it a face. Some buyers know the name already, and the rest figure it out when they see Finland on the bag. There’s a story behind the brand too, which helps when you’re chatting with someone at the counter.

Finnish licorice pairing recommendations

If you stock other Fazer items, the licorice sells alongside them. Someone grabbing a Fazer chocolate bar might add the Dumle Licorice in Milk Chocolate. Finnska’s soft bites also make a fair side-by-side with Swedish soft bites from Bubs Godis or Scandi Candy. And for the salmiak crowd working through the Swedish and Danish shelf, the Fazer Kitten adds a Finnish stop. A shelf card or a word from staff does the job, and it costs nothing.

Ordering

There’s no minimum order. Cases run 1.25 to 2.2 lb. Pay by card at secure checkout, and approved accounts get account pricing. We ship within the US. Every Finnish import lives in the Finland candy catalog. Want Finnish licorice next to Swedish and Dutch? Or Italian and Danish? The wholesale licorice category puts them side by side. A first case is easy to start through bulk candy wholesale.

Frequently Asked Questions