Wholesale Finnish Licorice

Finnish licorice sits in the Scandinavian salty-licorice tradition alongside Swedish and Danish, but it’s a smaller import category — 9 SKUs from Finnska, Fazer, and Candy People, cases running 1.25 to 2.2 lb. The Finnish licorice character is typically soft black licorice with a clean, slightly sweet salty profile that’s less aggressive than Dutch drop but with its own distinct Finnish style. Fazer’s Dumle Licorice in Milk Chocolate is the crossover item that converts buyers who aren’t committed to straight black licorice.

Finnska: the Finnish soft licorice specialist

Finnska makes the widest range of Finnish licorice in this set. Their Soft Black Licorice Bites are the entry point — straightforward, soft, black Finnish licorice pieces. The Black Licorice Ripples add a textured surface to the same base formulation. The Sugar-Free Black Soft Licorice (Finnska) gives you a no-sugar Finnish licorice option, which is useful for health-focused accounts that want Scandinavian licorice without the sugar content.

Finnska Strawberry Licorice Bites bring a fruit-flavored licorice option — the Finnish twist on the strawberry licorice format, similar in concept to Scandi Candy’s Swedish versions but with Finnish production and a slightly different flavor profile. For accounts that want both a salty black licorice and a fruit licorice option from the same Finnish origin, Finnska covers both.

Fazer: the flagship Finnish brand

Fazer is Finland’s most recognized confection producer, with a presence in candy shops across Scandinavia and growing awareness in North American import retail. Their Salty Licorice Kitten — small kitten-shaped salty licorice pieces, a classic Finnish format — are the signature item. The kitten shape is distinctly Finnish and generates the same discovery-purchase behavior as the Swedish car shapes or Danish herring formats. Fazer Dumle Licorice in Milk Chocolate is the premium crossover item: Dumle is a Fazer chocolate-toffee candy format, and the licorice version wraps a soft licorice center in milk chocolate. These work particularly well in specialty food stores and gift shops where the combination of Finnish origin and the chocolate-licorice format justifies a premium price point.

Candy People soft Finnish licorice

Candy People Soft Finnish Licorice Bites from Finland are another soft black licorice entry — the Candy People brand gives you a second producer option alongside Finnska, useful for accounts that want to differentiate their Finnish licorice display by brand.

Halva strawberry licorice from Finland

Halva Strawberry Licorice Bites and Halva Strawberry Licorice Rug are both from Finland — the ‘Halva’ name here refers to a Finnish candy producer, not sesame halva. The Licorice Rug is a flat sheet of strawberry licorice that can be torn or cut into pieces — a format that’s unusual in North American candy retail and generates curiosity-driven purchases at specialty candy shops and gift stores.

Sugar-free options

Finnish licorice has a sugar-free option in this set — Finnska Sugar-Free Black Soft Licorice. For health food retailers and accounts serving diabetic shoppers who appreciate authentic Scandinavian licorice without the sugar content, this item fills a specific gap.

Who buys Finnish licorice wholesale

• Scandinavian specialty food stores — Finnish expat communities in the US and Canada actively seek out Fazer products. Finnska and Candy People round out a Finnish candy section alongside Swedish and Danish licorice.
• Import candy retailers with a Nordic section — Finnish licorice adds a distinct origin to a Scandinavian licorice display.
• Gift shops — Fazer Salty Licorice Kitten, Fazer Dumle Licorice in Milk Chocolate, and the Strawberry Licorice Rug are all visually interesting and gift-appropriate items.
• Online candy retailers serving Nordic diaspora buyers — Finnish candy has dedicated search demand from Finnish-American and Finnish-Canadian buyers.

Building a Finnish candy section

Finnish candy is the least represented Scandinavian origin in most North American specialty candy stores, which means it is also the one with the biggest opportunity for differentiation. A retailer who stocks Finnish licorice alongside Swedish and Danish imports can legitimately claim the most comprehensive Scandinavian licorice selection in their market. Finnish expat buyers who find a reliable source for Fazer and Finnska products become extremely loyal repeat customers.

The Finnish candy community in North America is concentrated in specific areas: Minnesota and the Upper Midwest have significant Finnish-heritage populations, as does Michigan’s Upper Peninsula and parts of the Pacific Northwest. Online candy retailers serving these areas find Finnish candy to be a high-margin, high-loyalty category because the products are genuinely hard to find outside of specialty stores and direct import. The 9 SKUs in this Finnish licorice range are enough to build a meaningful ‘Finland’ section that signals to Finnish buyers that you have made a deliberate choice to carry their candy culture.

Fazer as a premium brand signal

Fazer is one of the most recognized European confection brands in Scandinavia, and it is achieving growing name recognition in North American specialty food circles as Scandinavian food culture gains broader interest. Stocking Fazer products, particularly the Salty Licorice Kitten and the Dumle Licorice in Milk Chocolate, gives a specialty candy retailer a brand anchor for their Finnish section that carries real credential with knowledgeable buyers. Fazer’s quality reputation in Finland is comparable to what established European chocolate brands signal in the premium confection category: not just a product, but a provenance story.

Finnish licorice pairing recommendations

For specialty candy retailers who actively advise customers, Finnish licorice pairs naturally with Fazer’s broader product line if you carry any other Fazer items. The Fazer Dumle Licorice in Milk Chocolate is an easy cross-sell for a customer who picks up any other Fazer chocolate product. Finnska soft licorice bites pair well with Swedish soft licorice bites from Bubs Godis or Scandi Candy for a ‘soft Scandinavian licorice’ tasting comparison. For salmiak-interested customers working through the Swedish and Danish salmiak range, Finnish salmiak in the Fazer Kitten format rounds out the Scandinavian salmiak tour. These pairing suggestions work well as shelf cards or staff recommendations in specialty candy stores with a knowledgeable sales floor.

Ordering

One-case MOQ. Cases 1.25 to 2.2 lb. Net terms for approved accounts. Ships to US and Canada. See all Finnish imports on the Finland candy catalog. To compare Finnish licorice against Swedish, Dutch, Italian, and Danish imports in a single view, browse the wholesale licorice category. Start your first case through bulk candy wholesale.

Frequently Asked Questions

What brands are in the Finnish licorice wholesale range?

Finnska, Fazer, and Candy People — all imported from Finland. Finnska has the widest Finnish licorice range including soft bites, ripples, strawberry, and sugar-free. Fazer carries the Salty Kitten and the Dumle Licorice in Milk Chocolate. Candy People has soft licorice bites.

How does Finnish licorice compare to Swedish or Dutch licorice?

Finnish licorice tends toward a soft, slightly sweet salty profile that’s milder than Dutch drop and similar to (but distinct from) Swedish salmiak styles. Fazer’s kitten format and Finnska’s soft bites are less aggressively salty than Level 4-5 Dutch licorice, making them more accessible entry points for buyers new to salty licorice.

What is the Fazer Dumle Licorice?

Fazer Dumle is a classic Finnish milk chocolate-toffee piece. The licorice version wraps a soft licorice center in Fazer milk chocolate. It bridges the chocolate and licorice categories and appeals to buyers who enjoy both — a popular gift item in Finnish specialty retail.

What's the minimum order?

One case. Cases run 1.25 to 2.2 lb. Finnish licorice has a smaller SKU count than Swedish or Dutch, so a one-case minimum makes it easy to stock the full range without overcommitting.

Do you ship Finnish licorice to Canada?

Yes. We serve US and Canadian B2B buyers. Finnish candy imports follow standard European food import procedures. Contact us for Canadian shipping specifics.

Are there sugar-free Finnish licorice options?

Yes. Finnska Sugar-Free Black Soft Licorice is in the range. This covers health food retailers and Scandinavian specialty accounts that serve diabetic or low-sugar shoppers who want authentic Finnish licorice.