Gustaf Black Licorice Wholesale & Bulk
Filter
Gustaf black licorice at wholesale brings the full Dutch range to your shelves: salted starfish, double-salt buttons, firm black cats, and black licorice coins. Salt levels run from mild to Level 5. Order one case, with sugar-free options, net terms, and shipping across the US and Canada.
Gustaf Black Licorice, Wholesale and Bulk
Gustaf is the name serious licorice buyers ask for, and this selection covers the brand’s black range in depth. The Gustaf Salt-Dusted Licorice Starfish Level 5 and the Gustaf Double Salt Licorice Buttons Level 5 sit at the strong end for salmiak fans, while the Gustaf Firm Black Licorice Cats and Gustaf Black Licorice Coins give you the chewy, everyday shapes that move steadily. For something with a kick, the Gustaf Hot Pepper Black Licorice Fire Trucks have a liquid center that surprises first-time buyers.
Most of this range is imported from Holland, with some English production in the mix. The Gustaf Licorice Allsorts and the 6.3 oz Dutch assortment are the gateway products for shoppers who are new to the category, then they graduate to the Gustaf Salty Herring Licorice Level 4 and the Gustaf Salty Licorice Diamonds Level 2. The Gustaf Black Licorice Rockies White Center adds a softer contrast, and the Gustaf Beehive Honey Licorice rounds out the assortment with a sweeter note.
Colors here run beyond black into brown, gold, white, red, and yellow, mostly from the allsorts and layered pieces, so a display reads as a full licorice program rather than a single-note shelf. Item weights sit between 1.97 and 2.65 lb, which keeps case planning simple. There is a sugar-free option in the range for retailers who field that request.
Buyers usually pair this set with the broader Gustaf licorice catalog and the wider black licorice category to build a destination licorice section. Both link straight from our main bulk candy range.
The countries behind this set are Holland and England, and the production traditions show in the texture. The firm cats and coins hold a satisfying chew, the salt-dusted starfish carry a true salmiak bite, and the soft drops melt faster for shoppers who want something gentler. That spread of textures lets a single Gustaf order serve hardcore licorice fans and casual buyers from the same shelf, which is why specialty grocers, candy shops, and import retailers keep coming back to the brand year after year.
Why Retailers Stock It
Salted Dutch licorice has a devoted following, and Gustaf is one of the few brands that carries the salt-level labeling shoppers trust. That makes it easy to merchandise by intensity: start customers on the sweet buttons and drops, then point the regulars toward Level 4 and Level 5. The Gustaf Salmiak Rocks Caramel Licorice Rolls and the Gustaf Strawberry Tire Track Licorice give you flavor crossovers that pull in shoppers who think they do not like licorice.
- Salt levels from sweet to Level 5 salmiak
- Classic shapes: cats, coins, buttons, diamonds, starfish
- Sugar-free option available
We sell B2B only, with a one-case minimum and cases around 5 to 10 kg. Net terms are available, and we ship to the US and Canada. Ask us for current pricing and we will help you assemble a first Gustaf order that balances the salty hits with the crowd-pleasers.
Frequently Asked Questions
How strong is Gustaf salted licorice?
Gustaf labels many items by salt level. This range runs from sweet buttons and drops up to the Salty Herring Level 4 and the Double Salt Buttons and Starfish at Level 5. That labeling lets you merchandise by intensity for different shoppers.
Where is Gustaf black licorice made?
The range is imported mainly from Holland, with some English production. Items like the Salt-Dusted Starfish, Black Licorice Cats, and Licorice Allsorts ship as Dutch imports, which is a strong selling point for specialty retailers.
Is there a sugar-free Gustaf option?
Yes, the range includes a sugar-free choice for retailers who get that request. The rest of the lineup is standard sugar licorice in shapes like coins, buttons, diamonds, and the hot pepper fire trucks.
What is the wholesale minimum?
One case, with cases running roughly 5 to 10 kg depending on the item. We sell B2B only, offer net terms to qualified accounts, and ship to both the US and Canada.