Quick answer
Easter candy is open to retail shoppers filling baskets and to wholesale buyers restocking shelves for the season. It’s all from the same seven-item catalog, with products from Israel and Sweden. Italy too. Orders ship by the case with no minimum order. Approved wholesale accounts get wholesale pricing.
The Easter Color Story
After Christmas, Easter is the biggest chocolate season there is. The colors go soft. Pastel pink and blue lead the palette, then yellow joins in with lilac and green. Shoppers buy for baskets and gifts, so what the candy comes in counts nearly as much as its shade. Foil-wrapped pieces look right on a spring counter. Boxed assortments do too. Bagged pastel candy fills out March and April.
Nothing on this page was made for Easter. It’s our regular range, chosen because the pastel colors and gift formats suit spring displays. Bulk candy that happens to match the season.
Categories That Work for Easter
Baskets, Gifting and Displays
Everything at Easter circles back to the basket. Some retailers make baskets up. Others set out bulk bins and let shoppers build their own. Whichever way you go, we’d pair one chocolate centerpiece with cheap, colorful fillers like gummies and dragées. Pastels hold a display together, and they photograph nicely for spring marketing.
Timing and Sell-Through
The date shifts every year. Easter can land in late March or stretch to late April. The window is shorter than Christmas, usually four to six weeks. Interest builds during Lent. The last two weeks before Easter Sunday are the busy ones. Plenty of buyers order in January or February. Check the date early, then work backward to when you want the shelf reset. Warm weather matters too, because chocolate needs more protection in transit as it heats up. That’s why we’d book chocolate early in the window.
Assortment Tiers for Easter
We’d lead with chocolate and let color fill in around it. Pastel gummies and sugared almonds sit at the cheap end, and they’re what you drop into build-your-own baskets and bins. In the middle you’ve got foil-wrapped chocolate and small boxed assortments, an easy everyday gift. At the top, pralines and larger boxes suit someone who’s making a trip for the gift. Keep all three in spring colors and the display reads as one story.
Wholesale Ordering and Shipping
Pricing here is wholesale throughout, and approved accounts see account pricing at checkout. There’s no minimum order. A warm spring day can soften chocolate. So on orders shipping within the US we confirm protective packing. Open a wholesale account or request a quote.