Wholesale Italian Baked Goods & Snacks

Grissini, crackers, and filled cookies make up the backbone of this 18-SKU Italian baked goods and snacks category, drawing on the savory side of Italian pantry tradition as much as the sweet side that dominates most candy wholesale lists.

Savory Staples: Grissini and Crackers

Breadsticks anchor this category in several formats: Grissini Breadsticks With Onions and Grissini Breadsticks Plain in a 4x100g case, plus Italian Grissini with Multi Seeds for a heartier option. Crackers follow the same pattern, with Crackers Oregano Tomato packed 12/250g and Italian Crackers with Salt offering a plainer counterpart. These are pantry and antipasti-table items as much as snack-aisle products, which broadens where a retailer can place them on shelf.

Sweet Additions and Antipasti Jars

The category isn’t purely savory. Cornellis Solare Italiano Lemon Cookies w/ Lemon Filling and the matching Choco Cookies w/ Choco Filling, both in 150g boxes, bring a filled-cookie option into the mix, while Piacelli Sfogliatine Glassate offers a glazed puff pastry format in a 200gx20 case. On the antipasti side, Antipasti Pesto With Tomatoes (pesto rosso) and Antipasti Pesto With Basil (pesto verde), both 190g jars, give retailers a shelf-stable jarred product that pairs naturally with the breadstick and cracker lines for a full antipasti-table display.

Brands in This Category

Maitre Truffout and Monardo are the two named brands here, alongside Piacelli and SO Piacelli items that show up across the Cantuccini and Amarettini lines. SO Piacelli Cantuccini 175g x 12 and SO Piacelli Amarettini 200g x 10 are both traditional Italian biscuit formats suited to coffee-shop and gift-basket resale.

Beyond Maitre Truffout and Monardo, the Piacelli and SO Piacelli lines appear consistently across the biscuit and pastry side of this category, giving retailers a second recognizable name to anchor a shelf set alongside the two primary brands, without needing to source biscuits from a separate importer entirely.

Shelf life and handling vary across the three main formats in this category. Grissini and crackers, like the Grissini Breadsticks Plain 4x100g and Crackers Oregano Tomato 12/250g, are dry baked goods with a long shelf window and no special storage needs beyond a dry stockroom shelf. The jarred Antipasti Pesto With Tomatoes and Antipasti Pesto With Basil are shelf-stable unopened but benefit from being kept out of direct heat, while the filled cookies, Cornellis Solare Italiano Lemon and Choco Cookies, hold up best rotated through inventory at a normal pace rather than left to sit once a case is opened for display sampling.

Who Buys This Category Wholesale

Buyers here tend to be building out a broader Italian or European section rather than a standalone snack aisle.

• Italian delis and specialty grocers stocking grissini, crackers, and pesto jars together
• Gift basket and hamper businesses using cookies and biscuits like Cantuccini and Amarettini
• Cafes pairing Amarettini or Cantuccini biscuits with coffee service
• Event and catering suppliers building antipasti tables around the pesto and grissini lines

Because several of these products are naturally complementary, breadsticks with pesto, biscuits with coffee, this category often sells better as a curated shelf set than as scattered individual SKUs.

Because grissini, pesto, and biscuits are naturally complementary, this category often performs best merchandised as a curated antipasti or gifting set rather than scattered across separate shelf sections. A deli or gift-basket business can build a themed display around the Grissini Breadsticks with Onions and the Antipasti Pesto With Basil, then add SO Piacelli Cantuccini or Amarettini as a sweet finish, giving customers a full appetizer-to-dessert story from one supplier rather than assembling it from several separate Italian import lines.

Pricing and Ordering

Cases range from $28 to $70.20, with jarred and boxed cookie items generally toward the middle of that range and multi-unit cases like the Piacelli Sfogliatine 200gx20 toward the top. Ordering runs through a quote request or wholesale account rather than an online store, and case minimums are confirmed once that quote is built rather than fixed as a single number across all 18 SKUs.

A practical starting order pairs a grissini line with one pesto jar and one biscuit item, giving a retailer enough range to stock a small antipasti display while testing which format their customers respond to first.

Format size also affects how a retailer plans a first order. The Piacelli Sfogliatine Glassate ships 200g x 20, a larger multi-unit case suited to higher-volume accounts, while the Cornellis cookie boxes and pesto jars are single-unit cases better suited to a smaller specialty shop testing the category. Because case sizes differ this much across an 18-SKU category, it’s worth requesting a quote that spells out unit count alongside price so a buyer can compare true per-unit cost across the grissini, cracker, cookie, and pesto formats before committing to a larger reorder.

Gift-basket assemblers in particular benefit from the range of box and jar formats here, since the Cornellis cookie boxes, Cantuccini and Amarettini bags, and pesto jars all package well together in a single themed hamper without needing outside packaging to unify the presentation.

Frequently Asked Questions