Wholesale Italian Nougat & Marzipan — Torrone Slices & Cakes

Torrone: Italy’s Signature Nougat, Built for Retail

Torrone has been a fixture of Italian confectionery since the Renaissance courts of Cremona, and it remains the anchor of any wholesale Italian nougat and marzipan program. Traditionally served at Christmas and at wedding celebrations across Italy, torrone carries a built-in seasonal and gifting story that few candy categories offer on their own. Our 62-item assortment leans into that heritage with soft nougat cakes and wrapped slices rather than the brittle, tooth-breaking torrone some buyers expect — a texture profile that sells well at register and in gift sections alike, and one that’s easier on both the customer’s teeth and a retailer’s return rate. Cases range from $18.33 to $137.40, giving retailers room to stock an entry-level shelf item alongside a premium holiday gift case without switching suppliers.

What sets this category apart from generic imported candy is flavor range. A single order can pair a Soft Nougat and Amaretto Torrone cake slice with a Wrapped Limoncello soft nougat slice — two flavors that read as distinctly Italian and give a confectionery aisle or specialty shop something a mainstream candy rack won’t have. For shops built around Italian, Mediterranean, or gourmet import positioning, that flavor story does real work at the shelf, and it gives sales staff an easy way to talk up the product to a curious customer.

Sogni Di Zucchero: The Soft Nougat Specialist

Sogni Di Zucchero supplies the bulk of the soft nougat slice lineup, and the range is built for variety-pack merchandising. Beyond the Amaretto torrone cake, the line includes a Soft nougat cake Pistachio 150g slice, a Soft nougat cake Nutella 150g slice, and a Soft nougat cake Almonds 150g slice — three flavors that cover the classic Italian nut-and-cream register buyers associate with the category. Alongside those sit fruit-forward options like the Wrapped Wild Berries soft nougat and the Wrapped sour cherries soft nougat, plus a Wrapped dark chocolate soft nougat slice for buyers who want a cocoa-forward SKU in the mix. Each of these plays a slightly different role on the shelf: the nut flavors read as traditional, the fruit flavors skew lighter and more approachable to first-time buyers, and the dark chocolate slice pulls in shoppers who came looking for chocolate rather than nougat specifically.

The wrapped, individually portioned format (150g per slice, 100g for the Amaretto cake cut) is built for grab-and-go retail and multi-pack bins as much as for gift boxes, so the same case can serve a specialty grocery counter or a hospitality gift-shop program. That portion size also keeps unit cost predictable for retailers pricing by the piece rather than by weight.

Coffee, Tiramisu, and the Café-Adjacent Flavors

Two SKUs worth calling out for café, deli, and bakery-adjacent accounts are the Wrapped Coffee soft nougat and the Wrapped Tiramisu’ soft nougat slices. Both play on flavors already familiar to customers who buy Italian espresso or dessert items, which makes them easy add-on stock next to an existing coffee or bakery display rather than a cold-start new category. A shopper who already trusts your espresso or tiramisu dessert case is a fairly easy sell on a nougat slice built around the same flavor.

Itan Nardon and Rounding Out the Case

Itan Nardon fills in adjacent flavors that widen the assortment further, including a Wrapped salted caramel soft nougat slice — a flavor that crosses over well with buyers who aren’t necessarily seeking Italian candy specifically but respond to salted caramel as a category on its own. Between the two brands, a retailer can build a full case around fruit (wild berries, sour cherries), classic nut profiles (pistachio, almonds, amaretti), and modern crossover flavors (Nutella, salted caramel, dark chocolate) without needing a second nougat supplier. That range matters for a category where repeat customers often want to try a new flavor on each visit rather than rebuy the same slice every time.

Building a Wholesale Order

Because this is a wholesale catalog, product is sold by the case rather than as single pieces, and minimums are confirmed on your quote once you specify which SKUs and case counts you want. That matters here more than in most categories because the line spans a wide price band — a bag-format item near $18.33 and a larger mixed case near $137.40 are very different commitments, and the right starting order depends on shelf space and how many flavors you want represented on day one.

A practical way to start is to pick three or four flavors that cover different customer motivations rather than three variations on the same theme:

• A classic nut torrone (Almonds or Pistachio) for buyers who want traditional Italian nougat
• A fruit slice (Wild Berries or sour cherries) for a lighter, brighter option
• A dessert-flavor crossover (Tiramisu’ or Coffee) for café-adjacent accounts
• A modern flavor (Nutella or salted caramel) to catch shoppers who don’t yet know they want torrone

From there, request a quote with your target flavors and case counts, or open a wholesale account if you plan to reorder this category on a recurring basis. Either path gets you current stock, per-case pricing at your volume, and confirmed minimums before you commit to a purchase order. If you’re stocking around a specific season, such as the Christmas gifting period when torrone traditionally sells hardest, it’s worth placing that order early enough to have stock on hand before demand picks up.

Frequently Asked Questions