Red Licorice in Bulk
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We don’t stock products for this exact combination right now. Here are related items from our catalog:
Strawberry and raspberry licorice from Sweden fills most of this page. Scandi Candy and Bubs Godis make a lot of it, with Kolafabrikens and Grahns and Franssons close behind. Finnish strawberry pieces from Halva are here too, along with Danish sour bites from Toms. There are 29 items in all. They’re bulk loose at 1.5 to 2.2 lb a case, and a few are sugar-free.
In Scandinavian candy, red licorice almost always means strawberry or raspberry. It’s softer than black and a lot easier for someone who isn’t ready for salmiak. For a wholesale buyer that usually means a wider crowd of customers and quicker turns. The 29 items come from Sweden and Finland and Denmark, with some from Holland and Spain and Italy. Scandi Candy leads the list, with Bubs Godis and Kolafabrikens. Grahns and Aroma Konfektyrer and Franssons fill it out.
Scandi Candy: The Licorice Stick Specialists
Scandi Candy puts sticks and bites at the center. The Swedish Strawberry Licorice Mega Sticks and Swedish Raspberry Licorice Mega Sticks are long, and they look good in a bulk bin or a display jar. The Swedish Raspberry Licorice Bites and Swedish Strawberry Licorice Bites are cut pieces with the same flavors. They scoop better in a pick-and-mix bin where uniform size helps.
These are real Swedish imports. American ‘red licorice’ is usually just flavored rope candy. The Swedish kind has a stronger fruit flavor and a chewier, denser bite. Licorice fans know it as the real thing.
Bubs Godis: Swedish Foam and Specialty Formats
Bubs Godis from Sweden owns the foam-gummy side, with Sour Raspberry Foam Skull and Sour Raspberry-Lemon Foam Skull in it, plus Sour Violet Raspberry Mini Diamond Foam and Raspberry-Blueberry Oval Foam Gummy. Raspberry flavor meets Bubs Godis’s light foam texture, and some pieces add a licorice note that grounds the sour with a herbal base. If you want a sugar-free option there are Sugar-Free Raspberry Salty Licorice Skulls in the lineup too.
Foam skulls have turned into a favorite in Scandinavian candy circles, and a shop with a Swedish section can put Bubs Godis Foam Skulls out for the customers who ran into them on trips abroad or through Scandinavian expat communities.
Kolafabrikens Caramel-Licorice Crossovers
Kolafabrikens Raspberry Caramel and Kolafabrikens Raspberry Salt Licorice Caramel sort of sit between two categories, since they’re raspberry caramel pieces and the Salt Licorice one adds a salmiak note that makes it feel like licorice. A shop stocking both toffee-caramel and licorice gets two jobs done with them on a display, and they help the customer who isn’t sure which section they’re standing in.
Finnish Strawberry Formats from Halva
Halva Strawberry Licorice Bites and Halva Strawberry Licorice Rug from Finland taste softer and a bit more like jam than the Swedish versions, which fits since Finnish candy leans somewhat sweeter and fruitier than the Swedish salmiak tradition. The ‘Rug’ is a flat layered piece, a bit like licorice rope cut into sections. It looks different in a pick-and-mix bin. Both are for the customer who wants fruity licorice with no salty or herbal edge.
Sour and Spanish Formats
Toms Sour Watermelon Licorice Bites from Denmark add something sour and sweet. Strawberry Bricks Licorice Candy from Spain is a firm, compressed format unlike the soft Scandinavian chew. It gives a licorice program some variety in texture.
Grahns Sour Raspberry Bottles Gummy from Sweden and Franssons Raspberry and Licorice Hard Candy sit on the edge of the category. Grahns leans gummy and Franssons is a hard candy. Both still carry the raspberry-licorice pairing that defines this page.
To browse red confections of every type, go to the red candy wholesale catalog. Every licorice style by color and brand and origin sits in the bulk licorice collection. Setting up an account? The bulk candy wholesale hub walks through the program.
Ordering Details
There’s no minimum order. Cases run 1.5 to 2.2 lb. Some items are sugar-free. We ship within the US. Import grocers with a Scandinavian candy section will like this, and so will specialty shops running pick-and-mix. Gift-basket programs aimed at fans of Swedish candy fit well too.
Building a Dedicated Swedish Candy Section
This collection stays mostly in Sweden and Finland and Denmark, so it supports a ‘Scandinavian candy’ story without much effort. A display with Scandi Candy Mega Sticks and Bubs Godis Foam Skulls tells that story. Kolafabrikens caramel-licorice and Halva Finnish strawberry pieces help tell it, and a generic ‘international candy’ section can’t. Shoppers who know what Bubs Godis and Scandi Candy are will notice you chose them on purpose, and they’ll probably come back.
Sugar-Free Red Licorice for Health-Conscious Buyers
Bubs Godis Sugar-Free Raspberry Salty Licorice Skulls deserve their own call-out. Sugar-free licorice is thin in European import candy, since most European salty licorice has sugar, so this one is fairly rare. Natural food stores and specialty importers may find the sugar-free skull sells next to the regular sweetened skull. Carrying both covers more customers without a second supplier. Cases run 1.5 to 2.2 lb with no minimum order. Approved accounts get account pricing, and we ship within the US.
The Raspberry Flavor Spectrum: From Sweet to Sour to Salmiak
Raspberry covers a lot of ground in red licorice. Scandi Candy Swedish Raspberry Licorice Mega Sticks are sweet and fruity without salmiak, which makes them easy for newcomers. Kolafabrikens Raspberry Salt Licorice Caramel adds salmiak to raspberry and suits someone past the sweet end. Bubs Godis Sour Raspberry Foam Skull has a sour coating and foam texture and a salty licorice fill. It’s the most intense raspberry-licorice here. Stock all three and you’ve got casual shoppers and dedicated ones covered.
Everything in the red licorice collection is bulk loose and there’s no minimum order. Cases run 1.5 to 2.2 lb, which keeps reorder planning easy for pick-and-mix programs and import grocery shelves. Checkout’s by secure card. Approved accounts get account pricing and we ship within the US. It suits import grocers building a Scandinavian candy section, along with specialty candy shops and gift-basket makers.
Frequently Asked Questions
What is the MOQ for red licorice bulk wholesale orders?
No minimum order. The cases in the red licorice collection run 1.5 to 2.2 lb a unit and they’re all bulk loose, so you can order any single item you like. Approved wholesale accounts get account pricing.
Which red licorice brands do you carry for wholesale?
Scandi Candy and Bubs Godis and Kolafabrikens lead. Grahns and Aroma Konfektyrer, Franssons and Gerrit follow. Those are Swedish or Finnish or Danish producers. Toms Sour Watermelon Licorice Bites from Denmark and Strawberry Bricks from Spain are in there too.
Is there a sugar-free red licorice option available by the case?
Yes. Bubs Godis Sugar-Free Raspberry Salty Licorice Skulls from Sweden is in this collection. It joins a sugar-free formula to the brand’s foam format and a salty licorice character, a good pick for specialty candy shops with customers who skip sugar.
What’s the difference between Swedish red licorice and American red licorice?
Swedish red licorice from Scandi Candy and Bubs Godis and Kolafabrikens tends to be softer and more strongly fruit-flavored, with licorice root extract as a base note. American ‘red licorice’ is usually flavored rope candy with no licorice extract at all. So the European imports taste and chew differently.
Do you ship red licorice wholesale to Canada?
No. We ship within the US only. Cards are accepted securely at checkout, and every order goes out by the case.
What channels buy red licorice in bulk?
Import grocers serving Scandinavian communities buy a lot of this. Specialty candy shops running pick-and-mix do too, and so do gift-basket makers aiming at Swedish candy fans. Scandi Candy Mega Sticks and Bubs Godis Foam Skulls draw people to a pick-and-mix wall.