Wholesale Swedish Gummies & Jellies

Foam is the thing to know about Swedish gummies. Bubs Godis built its name on it, and the pieces bite softer and airier than ordinary gelatin ones. They hold a sour coating well too. We carry 16 SKUs from five Swedish makers, and the cases run 2 to 2.2 lb.

Bubs Godis: the foam gummy specialists

Bubs Godis does the foam, and you’ll know it by the shapes. There’s a Watermelon Oval Foam Gummy and a Sour Strawberry Foam Skull Gummy. The Sour Tutti Frutti Diamond Foam Gummy sits beside the Sour Violet Raspberry Mini Diamond Foam. Then come the Strawberry Cheesecake Diamond Gummy and the Banana Caramel Gummy Ovals. Micro Skulls Fruit Gummies and Sour Pacifier Gummies finish the brand off. Cheesecake and banana caramel aren’t flavors you see on every gummy.

Skulls and pacifiers are the novelty end. They’d suit a candy bar or a gift shop with younger shoppers. The sour coating on the Sour Tutti Frutti and Sour Violet Raspberry pieces is strong, and to us it tastes brighter and more fruity than the dust on most domestic sour gummies.

Scandi Candy: the bottle gummy format

Scandi Candy’s bottles are a Swedish take on a shape everybody knows. Strawberry Gummy Bottles and Wild Strawberry Bottle Gummy come first. Then the Apple Bottle Gummy and the Peach Bottle Gummy, each its own SKU. The wild strawberry is the one we’d taste first. It’s a Nordic forest strawberry flavor and it tastes different from the usual commercial kind, which is reason enough for a spot on an import shelf.

Aroma Konfektyrer: boats, hearts, and cola

Aroma Konfektyrer sends three formats. Mixed Fruit Gummy Boats and Cola Gummi Boats are flat and long, a shape you see all over Scandinavian pick-and-mix but rarely in North American candy bars. Berry Hearts Gummies are the third. They read as Valentine’s items yet work for any romantic display the rest of the year.

Malaco and Bassetts

Two single pieces round it out. Malaco’s Sour Watermelon Gummies from Sweden sit between its licorice side and the sour gummy side. Bassetts Sour Peach Gummies from Sweden are another sour one, and peach is an easy add to any bulk gummy set.

Who buys Swedish gummies wholesale

• Pick-and-mix bars get a clear Swedish presence from the Bubs Godis foam and the Scandi Candy bottles.
• Scandinavian specialty stores would expect Swedish gummies to sit next to the Swedish licorice.
• Novelty and gift shops can lean on the skulls and pacifiers. The Strawberry Cheesecake flavor gets a second look too.
• Import groceries serving Nordic shoppers can stock these as honest Swedish sweets.

Merchandising Swedish gummies for maximum impact

A little shelf card or bin label that says ‘Imported from Sweden’ goes a long way, put next to the Bubs Godis skulls or the Scandi Candy bottles. People who haven’t met these shapes before stop and ask. Swedish candy gets some curiosity in North America, and where it’s from does part of the selling.

Foam is easier to show than to describe. Hand someone a small sample of the Sour Tutti Frutti Diamond Foam or the Watermelon Oval and watch their face. The texture catches them off guard, and to us the sour coating tastes cleaner than what’s on most domestic gummies. A candy bar with a ‘Sweden’ corner and three or four Bubs Godis foam shapes gives shoppers somewhere to head.

Seasonal and event programs

Seasonal rotation is easy with this lot. The Bubs Godis Sour Strawberry Foam Skull and the Micro Skulls Fruit Gummies fit a Halloween table. Summer or a baby shower suits the Watermelon Oval and the Sour Pacifier. Aroma Konfektyrer’s Berry Red Heart Gumdrops were made for Valentine’s Day. That keeps the section moving all year.

Why Swedish foam gummies convert first-time buyers

Sampling is where foam gummies earn their spot. People react when they try one, since it’s lighter and airier than gelatin and the sour coating melts differently. The Strawberry Cheesecake Diamond and Banana Caramel Oval flavors are hard to forget too. A foam gummy is an easy first handout if you do in-store sampling, and whoever likes one may be back for the other formats.

Every case weighs in at 2 to 2.2 lb, which makes mixing Bubs Godis and Scandi Candy SKUs simple. One case of each gets you a full Swedish gummy display without betting big on any single format.

Ordering

There’s no minimum order, so start small if you like. Cases run 2 to 2.2 lb, and approved accounts get account pricing. We ship within the US. More Swedish licorice and toffee-caramel sits in the Sweden candy catalog. If you’d rather set Swedish gummies beside Dutch ones and Spanish ones, the wholesale gummies category does that. Bulk candy by the case is a good place for a first order.

Frequently Asked Questions