Wholesale Swedish Other Candy

This is a smaller category at 13 items. It holds Swedish pieces that don’t belong under licorice or gummies. Five brands cover it: Malaco and Aroma Konfektyrer, then Narr and Franssons and Marabou. Cases run from 0.26 lb to 2.2 lb. The small end is single-size items that punch above their weight in specialty food and gift settings.

Malaco Skipper’s Pipe: the signature format

Malaco’s Skipper’s Pipe is probably the best-known piece in the group. It’s licorice-flavored candy shaped like a smoking pipe, once a kids’ candy in Sweden and now loved by Swedish expats and specialty candy buyers. We carry the Original and the Sea Salt, which adds a salty note to the licorice-candy base. Packs come in 15-count and 20-count. There’s a 25-count too, so you can sell at a few price points. Both flavors should do well all year in Scandinavian specialty stores and gift shops.

Malaco also has Pastel Swedish Fish Candy and Euro Pez Candy Refills. The pastel Swedish Fish is the original colorway from the Swedish producer, and that matters to anyone who cares where a candy started. The Euro Pez Refills from Sweden suit Pez collectors and candy shops that sell Pez dispensers.

Aroma Konfektyrer gumdrops

Aroma Konfektyrer’s Wild Strawberry Gumdrops and Berry Red Heart Gumdrops are firm and sugar-coated. The wild strawberry is the Nordic forest kind, tarter and stronger-smelling than regular strawberry, so nobody’s going to mistake it for a domestic gumdrop. They give you something to bite in a pick-and-mix bar next to the soft gummies. Franssons Wild Strawberry Mini Gumdrops are the same idea smaller, and they fit gift sets fine.

Narr sea salt chocolate almonds

Narr Sea Salt Dark 52% Chocolate Almonds come from a Swedish premium confection maker. At 52% the dark chocolate is gentler than the usual 70%+, but it still tastes like dark. Then there’s a pinch of sea salt on top. We see them as a grown-up snack more than a kid’s candy, somewhere between specialty food and the snack shelf. The case is only 0.26 lb, so trying a few doesn’t tie up much stock.

Marabou Daim Bites

Marabou is one of Sweden’s best-known chocolate brands and Daim, the crunchy almond caramel in chocolate, is what it’s most famous for. Marabou Daim Bites Chocolate Caramel are the mini-bite version. They wander into toffee-caramel territory a little, but it’s Marabou so they stay in this set. If a customer has had Daim at the IKEA food section, import grocers and Scandinavian shops will likely hear about it.

Who orders Swedish other candy wholesale

• Scandinavian specialty food stores treat Malaco Skipper’s Pipe and Pastel Swedish Fish as staples. Marabou Daim belongs on that shelf too.
• Import candy shops can use the Narr almonds and the Aroma gumdrops to stretch a Swedish section past licorice and gummies.
• Gift shops and novelty candy stores can treat Daim Bites and the Skipper’s Pipe count packs as collectible curiosities for North American buyers new to Swedish candy.
• Specialty food programs have a fit in the Narr dark chocolate almonds for premium snack sets.

The cultural significance of Malaco Skipper’s Pipe

Skipper’s Pipe sticks in Swedish memory. Grown-ups who ate it as kids still buy it (a few even hand it to their own children as a bit of tradition), so if your shop serves Scandinavian families it says something to keep it on the shelf. People notice a gap when it runs out, and they remember a new store that has it.

Sea Salt appeals beyond the usual Skipper’s Pipe fan. Salt and candy together have been a trend in confectionery. This one’s a real Swedish format with a seasoning twist, so it feels current without being a gimmick.

Marabou Daim as a conversion tool

Marabou Daim Bites sit where Swedish candy meets Swedish chocolate. Someone who says they aren’t a licorice person often finds Daim first. Crunchy almond caramel in milk chocolate pleases most palates. For a shop that wants to bring in people who aren’t already Scandinavian candy fans, Daim Bites are the likeliest way to turn them into repeat customers. From there they may try Skipper’s Pipe and the Malaco licorice.

Aroma Konfektyrer gumdrops for texture variety

The Aroma Konfektyrer gumdrops give a Swedish candy section a firmer sugar-coated bite next to the softer gummies and caramels, and since gumdrops are a classic European shape that chew differently from standard gummies you cover more textures with them. Put them beside foam gummies and caramels and the display has most of the bases. Franssons Wild Strawberry Mini Gumdrops add a smaller size next to the full-size Aroma ones, if you want both in a display.

Ordering

There’s no minimum order here. Cases vary a lot, from 0.26 lb for the Narr almonds to 2.2 lb for the Malaco and Aroma items. Approved accounts get account pricing, and we ship within the US. The Sweden candy catalog has the rest of the Swedish range. Other specialty sweets from different origins sit in the wholesale other candy category. Or you can start with a single case through bulk candy by the case.

Frequently Asked Questions