Wholesale Swedish Toffee & Caramel
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This page is Swedish caramel and toffee. Firm caramels and soft fudge are in it, and so are flavored caramel squares and kick toffee. Kolafabrikens makes most of it. Malaco and Cloetta add the toffee and the fudge. It’s imported from Sweden and sold by the case.
North American buyers don’t know Swedish caramel as well as Swedish licorice or Swedish Fish, but it’s worth the time. Kolafabrikens literally means ‘the caramel factory’ and it’s our specialist here. Its flavored caramels run from fruit to chocolate. Mint-chocolate is in there, and so are licorice-leaning ones. We haven’t found a clear domestic match. We carry 11 SKUs from three Swedish makers, in cases of 2 to 2.2 lb.
Kolafabrikens: the caramel specialist
Kolafabrikens makes the core. The Firm Caramels Mix is the standard Swedish base, firm and chewy. The flavored range is the fun part, and it starts with Lemon Caramel and Strawberry Caramel. Wild Strawberry Caramel is next to them. Then Banana Caramel and Chocolate Caramel. Mint Chocolate Caramel too. Raspberry Caramel leans toward licorice, and so do the Lemon Salt Licorice Caramel and Raspberry Salt Licorice Caramel. Those last two also show up in the Swedish licorice category.
The flavored ones are what we’d steer you toward. Kolafabrikens Banana Caramel tastes like banana candy folded into Swedish caramel. It’s softer on the fruit than the banana in domestic caramel. Wild Strawberry and Lemon work the same way. If you run a pick-and-mix bar, six or eight of these from one brand give you a Kolafabrikens corner all to itself.
Bako and Bravokola formats
Bako Fudgekola Extra Soft Caramels sit near the Kolafabrikens range. They’re a soft and fudgy Swedish caramel. They bite differently from the Firm Caramels, so a customer can pick firm or soft. Bravokola Swedish Mini Square Caramels are little squares in the mini candy tradition. We’d put those in a candy buffet or a small self-serve scoop.
Malaco Kick Toffee
Malaco Kick Toffee is a classic Swedish toffee. The ‘kick’ in the name points to a stronger base, which is how Malaco does things. If a shopper knows Swedish candy at all they know Malaco from Swedish Fish. So these move in Scandinavian shops and import sections and nobody needs a long explanation.
Cloetta Vanilla Fudge
Cloetta is another big Swedish confection maker. Its Vanilla Fudge is a soft fudge, sweeter and milder than most of the Kolafabrikens pieces, which makes it a nice counterweight to them. Want a bold flavor and a plain one in the same Swedish caramel section? It pairs well.
Colors and visual variety
The colors run brown and gold, and then yellow and red. There’s green and an assorted mix as well. That’s enough variety for a self-serve bin where flavors need to look different from each other. We’d say a dedicated Swedish caramel section is best in a Scandinavian specialty store.
Who orders Swedish toffee and caramel wholesale
- Scandinavian specialty food stores have shoppers who know Kolafabrikens and Cloetta by name. Malaco Kick gets requests too.
- Pick-and-mix operators can fill a whole Swedish caramel section with the Kolafabrikens flavors and still have real variety in it.
- Import grocery accounts can add Swedish toffee next to the Swedish licorice and gummies.
- Gift shops and Scandinavian-theme stores can use the caramels in gift sets and holiday displays.
Kolafabrikens in the context of global caramel
Swedish kola (caramel) is something a lot of North American buyers haven’t met yet. It’s chewier and firmer than American caramel, with a strong dairy flavor and a slow melt. Kolafabrikens makes that base and puts Swedish flavors on it, wild strawberry and banana for example. Lemon and mint chocolate are in the range too. It tastes Swedish instead of like some domestic flavored caramel. We don’t know of a direct American equivalent.
For a candy bar, the Kolafabrikens flavors make a dedicated Swedish caramel bin with seven or eight flavors possible. That’s unusual. Most candy bars carry two or three caramels at most. Put flavor labels on a full Kolafabrikens section and people browse and try things. Someone who likes one flavor may come back for the others.
Swedish toffee for gift programs
Cloetta Vanilla Fudge and the Kolafabrikens mixed caramel work in Scandinavian gift sets. Caramel and toffee go over well all year. Licorice splits people more. Tuck a Swedish caramel into a Scandinavian gift box with Swedish licorice and Swedish gummies, and the box covers more of Swedish candy culture. It also won’t lean on licorice, which not every recipient likes.
Introducing Swedish toffee to buyers unfamiliar with the category
The easiest way in for buyers new to Swedish toffee is the Kolafabrikens Firm Caramels Mix or the Cloetta Vanilla Fudge. They’re plain caramel and fudge, without the flavored twists. Customers learn the Swedish toffee texture and taste first. Once they like the firmer chew and the dairy-forward flavor, they may be ready for Banana or Wild Strawberry on the next visit. Going from familiar to distinctive is a sensible way to build sales in a category with no domestic twin.
Ordering
Cases are 2 to 2.2 lb across the range, and no minimum order applies. You pay by card at checkout, and we ship within the US. The rest of the Swedish range sits in the Sweden candy catalog. To compare Swedish caramel with Italian and other European toffee-caramel, browse the wholesale toffee and caramel category. A first case can come through bulk candy wholesale.
Frequently Asked Questions
What brands are in the Swedish toffee and caramel wholesale range?
Three Swedish makers. Kolafabrikens goes deepest, with firm caramels and 7-plus flavored variants. Malaco has Kick Toffee. Cloetta makes a classic Vanilla Fudge.
What flavors does Kolafabrikens carry?
Kolafabrikens flavors begin with Lemon and Strawberry. Wild Strawberry and Banana come next, then Chocolate and Mint Chocolate. There are two salt licorice versions, Lemon Salt Licorice and Raspberry Salt Licorice. A Firm Caramels Mix sits on top. Each flavor is its own SKU, which suits individual bins or self-serve.
What’s the minimum order?
One case. Sizing stays at 2 to 2.2 lb, so ordering several flavors is easy to plan. That consistency makes a multi-SKU Swedish caramel order fairly simple.
Do you ship to Canada?
No. We ship in the US only. Checkout is by secure card, and every order goes by the case.
Is Swedish caramel different from standard American caramel candy?
Yes. Swedish caramel (kola in Swedish) chews differently and tastes different. It’s firmer and less sweet than American caramel and the dairy comes through more in the base. The flavored Kolafabrikens ones, banana and wild strawberry especially, draw on a Swedish flavor tradition that’s not the same as domestic fruit caramel.
How do I pay for a wholesale order?
Card payment at checkout, and the order’s confirmed once it goes through. Approved wholesale accounts get account pricing. Apply online to start the review.