Wholesale Swiss Chocolate: Lindt, Lindor & Toblerone Cases
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We carry 36 Swiss chocolate SKUs, and a case runs $42.98 to $54.64. Lindt and Toblerone are the brands, with Lindor sitting under the Lindt name. Look for Lindor Truffles and the Toblerone Milk Choc Minis. Lindt EXCELLENCE Diamonds come in dark chocolate with orange or with chili. Sea salt too. You can buy a single case if that’s all you need.
Switzerland’s Chocolate Reputation, Sold by the Case
Lindt and Toblerone are the two houses behind this page, and you’d be hard pressed to find names more tied to Swiss chocolate. There are 36 items. The cheapest case is $42.98 and the dearest is $54.64, which is a pretty narrow gap for a category this big. We like that a lot. When every case costs about the same, you can price a gift shop shelf or a hotel gift program in one sitting and you don’t end up redoing the math item by item.
You don’t need a European section to sell these. Plenty of grocery and convenience stores carry no imports at all, and Toblerone still makes sense there because people already know the name and grab it. Nobody stops to ask where it came from. Honestly, a Toblerone slot next to a convenience store register is about as simple as stocking gets.
Formats vary a lot here. A few are bite-size truffles. Others are small naps squares. Toblerone has a whole case of minis, and Lindt has the Diamonds line. So the same pair of brands can go into an impulse bin at the register or into a holiday gift box. Depending on what you pick, they’d fill a tiny convenience counter or a big seasonal gift display. We’d let the size of your store decide which formats you open with.
Lindt: Truffles, Diamonds, and the Napolitains Assortment
Lindt shows up the most. LINDOR Top Five Chocolate Truffles and LINDOR Rarest Chocolate Truffles are the round truffles everyone pictures when they hear Lindor. The Swiss Made Lindt Chocolate Napolitains Assortment is different. Each piece is a thin square in its own wrapper, so they sit nicely in a bowl at checkout or tucked into a gift basket. Then there are the Diamonds. DK Chocolate Intense Orange EXCELLENCE Diamonds and DK Chocolate Chili EXCELLENCE Diamonds are the bold two, and we’d probably try chili first just to see who bites. Dk Choc w/ a Touch of Sea Salt EXCELLENCE Diamonds is milder. DarkChoc w/ 70% Cocoa EXCELLENCE Diamonds is plain dark for people who don’t want anything added. Each Diamond is a 10g piece. That’s small and cheap per unit, so it works for handing out samples or for a bin.
The Naps and Truffle Bites
Swiss Made Naps bites come in Pretzel and Dulce De Leche. Pistachio is the third, and it’s the one we’d hand someone who says caramel isn’t their thing. Pretzel is our favorite of the bunch, though that’s just our taste talking. The Swiss Made Caramel Truffles belong to the same small-piece family. Since they’re all little single pieces, a counter can scoop some into small bags and sell those, so not every sale has to be a whole case. Self-serve candy bars and hotel mini-bars tend to move them well. The Swiss Made print does a good bit of that work.
Toblerone: The One SKU Everyone Already Knows
Toblerone Milk Choc Minis 1.23oz are the triangle bar, shrunk down. If you’re opening a chocolate section from scratch, we’d put these in front. People reach for the shape they know, usually before they’ve even read the label. Once they’re standing at the shelf the Lindor truffles and the Diamonds are right there beside it. Sometimes one of those goes in the basket as well. The packaging is sturdy and it keeps a long time, so a few cases in the back room won’t worry you much.
Ordering Wholesale Swiss Chocolate
All 36 go by the case. There’s no minimum, and one case is fine for a start. Prices only run from about $43 to $55, so you could spread a first order over several items and none of them would hog the budget. Approved wholesale accounts get account pricing on top of that.
We’d build a first order around three jobs.
- Something people know on sight. That’s the Toblerone Milk Choc Minis.
- A truffle box for gifting, LINDOR Top Five or the Rarest Truffles
- Small bites for an impulse bin. Lindt EXCELLENCE Diamonds work, or the Swiss Made Naps.
Add what you want to the cart in whatever case counts make sense. Planning on a bigger volume? Send us a quote request and we’ll price it. If Swiss chocolate is going to be a regular thing for you, an approved wholesale account gets account pricing. Where it goes on the floor is your call. We’d keep these near the register or by the gift wrap, since in a general bulk bin they kind of get lost among everything else.
Frequently Asked Questions
Is this authentic Swiss-made chocolate or licensed production?
Partly. Anything marked Swiss Made is produced in Switzerland, and here that means the Naps bites and the Caramel Truffles. The Lindt Napolitains Assortment too. Toblerone and the LINDOR Truffles are the standard formats both brands sell widely. If origin matters for a given SKU, check its product page.
What’s the smallest format available for sampling or bins?
That’d be the Lindt EXCELLENCE Diamonds at 10g a piece. Flavors are intense orange and chili. Sea salt and 70% cocoa as well. Swiss Made Naps bites are close in size. Either one is good in a self-serve bin or for sampling, and we’d start with the Diamonds if you can only pick one.
Can I order a mix of Lindt and Toblerone in one case order?
Yes, go ahead and mix. One order can carry Toblerone Milk Choc Minis next to LINDOR Truffles and a few cases of Lindt EXCELLENCE Diamonds. There’s no minimum to hit.
What does a case of Swiss chocolate cost wholesale?
Each case lands somewhere from $42.98 to $54.64, depending on the SKU and its case size. That’s tighter than most of our lines. Lindor and Toblerone fall in the same band, so mixing brands barely changes your math. Approved wholesale accounts see account pricing, and we quote larger volumes.