Say Belgian chocolate to us and we picture the filled praline, a molded shell with ganache or gianduja inside or sometimes just a soft cream center. There’s a long habit of using good couverture behind all of it. For wholesale buyers, a boxed Belgian praline is about as safe as the premium and gift shelf gets.
The Belgian praline tradition
Belgium is the country that made the filled praline famous. It’s still what they do best, and honestly that thin snappy shell wrapped around something smooth is hard to beat. A box that mixes a few different fillings just looks right sitting there. That’s probably why these keep turning up in gift and holiday displays every year.
Stocking Belgian chocolate
We’d begin with boxed praline assortments for gifting, then fill in around them with bars and seasonal molds. Filled chocolate doesn’t love heat though (the stockroom shelf nearest our window learned that the hard way), so read the storage notes on each chocolate page first. If you want a small section of your own, the Belgian lines are worth a look.
FAQ
What is Belgian chocolate famous for?
Filled pralines, mostly. Picture a molded shell around ganache or a cream center, with a tradition of good couverture chocolate behind it.
What Belgian chocolate sells best at retail?
The boxed praline assortments made for gifting, in our experience. Those sell the most reliably, and the bars and seasonal molded pieces tend to fill in around them.
