Brown Licorice in Bulk

Brown licorice lands somewhere between candy and licorice proper, which is exactly why we like it for wholesale. The root-herb bite is still there, just rounded off by caramel or chocolate or toffee or fruit. More people will buy it than straight salty licorice, and the real licorice fans still get their kick.

The Toms Danish Lineup

Toms is the Danish name to know here, and it’s where the crossover stuff starts. Chocofanter Chocolate Licorice Rockies are chocolate-covered licorice, which is how a candy-bar shopper ends up buying licorice. The Toms Black and Brown Licorice Twist has two colors in one piece, so a bulk bin looks good with it. Toms 3 Shades School Chalk Licorice takes the Danish school-chalk idea and mixes the colors. Then Toms Sour Watermelon Licorice Bites bring some sour, and the Pinguine Salty Licorice Pastilles bring the salt.

Kolafabrikens: Where Caramel Meets Licorice

Kolafabrikens from Sweden has two items that belong right here. They’re Raspberry Salt Licorice Caramel and Lemon Salt Licorice Caramel. Both put the brand’s firm and chewy caramel together with salmiak flavoring, a Swedish format with devoted fans. In a Scandinavian import section they count as caramel and licorice at once.

Carletti’s Hem-Kola Licorice Toffee from Denmark sits in between too, a toffee chew with licorice flavor. People who’d never pick up straight licorice take it anyway. We’d begin a Scandinavian section with it.

Spanish and Finnish Formats

Rainbow Bricks Licorice Candy and Strawberry Bricks Licorice Candy from Spain have a different shape. The ‘bricks’ look different in a bulk bin, and the strawberry one softens the licorice for shoppers new to the European style. Finland’s Halva Strawberry Licorice Bites and Halva Strawberry Licorice Rug do something similar. Strawberry and licorice together is a Finnish habit, and it reads as imported.

Gustaf from Holland supplies Bassett English Licorice Allsorts, sourced from England. They’re the classic British assortment of sugar-coated licorice pieces in several colors. British expats keep buying them, and they make a gift as easily as a bin candy.

Narr and the Scandinavian Nut-Licorice Crossover

Narr from Sweden is mostly a nut chocolate brand. A couple of its items still land in brown licorice, namely the Dunderklubba Salty Licorice Center Lollipops and Nordic Salty Licorice Mix, both from Sweden. The Nordic mix is a good bulk bin pick when you want a Scandinavian licorice blend without ordering each piece alone.

Case Weight Range and Format

Everything here is bulk loose. There are no bars and no boxed gift formats. Cases go from 1 to 9.41 lb, with the heavy ones being the big bulk assortments. That spread is useful. Take a light case when you’re trying something new, and a heavy one for a bin you restock all the time.

To see every brown sweet we carry, start with the brown candy wholesale catalog. The bulk licorice collection holds every style of licorice. Black and red are there, and brown and green and pink. For overall planning, use the bulk candy wholesale hub.

Who Orders Brown Licorice

Import grocers serving Scandinavian and Danish and British families will find a lot to use. Specialty candy shops with a European section get crossover items that don’t need licorice purists. Gift-basket makers can reach for Carletti Hem-Kola or Toms Chocofanter as a recognizable European import. There’s no minimum order. Approved accounts get account pricing. We ship within the US.

Display Strategy for Brown Licorice

Brown licorice has an easy story to tell. It’s for the person who loves licorice but also likes chocolate or caramel or fruit or toffee. Try grouping Toms Chocofanter Chocolate Licorice Rockies with Carletti Hem-Kola Licorice Toffee and Kolafabrikens Lemon Salt Licorice Caramel into a ‘licorice crossovers’ tier. A shopper who starts on the Chocofanter, the most chocolate-forward piece, will probably try the caramel-licorice Kolafabrikens next time.

The Bassett Licorice Allsorts Opportunity

Bassett’s Licorice Allsorts have a loyal group of buyers, which is British expats. Anyone who grew up on British sweets will spot the mixed colors and shapes at once, and they’re hard to find in ordinary US stores. An import grocer serving British families will sell them. So will a candy shop with a ‘British sweets’ shelf. People return for them. They tend to care less about price too, since the alternatives cost more. Stocking them tells that crowd you know the category. All 33 items are bulk loose, which keeps receiving and storage simple, from Danish school chalk to Finnish strawberry licorice to Spanish bricks.

Sourcing Depth Across Six Countries

Six countries show up in brown licorice here. Denmark and Sweden, then Spain and Holland, then Finland and the USA. For 33 items that’s an odd spread, but brown licorice sweets turn up in lots of European traditions. There are Danish caramel-licorice pieces and Swedish toffee-licorice ones. Spanish bricks and Finnish strawberry-licorice are in the mix too, plus Dutch-distributed English allsorts and some American candy. That’s one order and six origins, with no chasing a separate supplier in each country.

Cases run 1 to 9.41 lb and every one is bulk loose, the widest weight spread in our licorice catalog. Small school chalk pieces sit at one end and big bulk assortments at the other. There’s no minimum order, and you check out by secure card. We ship within the US.

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