Licorice

Candies Wholesaler is a primary US and Canada source for imported European licorice in bulk. With over 134 SKUs spanning Scandinavian, Italian, Dutch, and English traditions, buyers can stock everything from intensely salty Finnish licorice to soft Swedish bites and classic English allsorts, all from a single wholesale account. Case pack sizes and available bulk weights are listed on each product page.

What We Stock

Licorice is a category with real regional character, and our catalog reflects that. Products come from Sweden, Italy, Holland, Denmark, Finland, England, Spain, and the USA. That breadth means buyers can offer their customers a genuine tour of European licorice styles rather than a single domestic interpretation.

Key brands in this category include Gustaf, Menozzi De Rosa, Bubs Godis, Italgum, Mangini, Finnska, Gerrit, and Aroma Konfektyrer. Color presentations run from classic black and brown to red, pink, green, and gold, reflecting the wide range of licorice-adjacent candy styles that come under this heading.

• Salty Scandinavian licorice – hard and soft formats, including the salt-forward Nordic styles that have a dedicated following in specialty candy shops
• Soft licorice bites and ripples – chewy, mild formats suited for mainstream candy displays
• English allsorts – the layered, multi-piece style made famous by Bassetts and Taveners, sold in 2 lb bulk bags
• Strawberry and raspberry licorice – fruit-flavored licorice-style candies in soft bite and ripple formats
• Licorice toffee – Greek and Italian-origin products that combine licorice and caramel notes
• Sugar-free licorice – available within the assortment for buyers serving health-conscious customers

Unit weights range from about 0.31 lb to 9.41 lb, making this one of the more flexible categories for bulk bin programs. Larger bulk formats suit candy shops running pick-and-mix operations, while smaller bags work well as ready-to-retail shelf units.

Sourcing and Origins

Scandinavian licorice, particularly from Sweden and Finland, has a flavor intensity and texture quite unlike the mild domestic candy most US consumers know. These imports have a strong following among buyers serving Nordic communities, specialty food stores, and international candy retailers. Gustaf’s range, one of the most recognized Scandinavian licorice brands in North America, is well represented here. Italian licorice from producers like Menozzi De Rosa and Mangini leans more herbal and confection-forward. Dutch and English styles tend toward the layered allsort format or the coin-and-wheel shapes familiar to UK candy enthusiasts.

The imported-versus-domestic distinction is sharper in licorice than in most categories, because authentic salty and salmiak-style licorice is genuinely hard to find domestically. A retailer who stocks real Finnish or Swedish salty licorice owns a niche that domestic-only competitors cannot match. That scarcity is exactly what drives the loyal, repeat-buying customer base behind this category.

A Buyer’s Sourcing Guide

Because these products are imported, lead times reflect ocean freight and customs clearance, so plan baseline reorders before bins run dry rather than after. Licorice has steadier year-round demand than seasonal candy, which makes it well suited to a regular reorder cadence keyed to sell-through. Mixing SKUs across a case or pallet is the smart way to test breadth: combine a proven salty style, a soft fruit-licorice bite, and an allsort assortment in one order rather than over-committing to a single flavor. Once you see which styles move in your specific market, scale those and trim the rest. Buyers serving distinct communities, such as Scandinavian or Dutch populations, often find demand is concentrated and predictable enough to support standing orders.

Merchandising and Display by Channel

In retail, licorice splits cleanly between mainstream and specialty. Mild soft licorice and fruit-flavored ripples sit well in general candy aisles, while salty and salmiak styles deserve a dedicated specialty or import shelf with signage that sets customer expectations, since first-time buyers can be surprised by the salt. In pick-and-mix and bulk bin settings, the wide color range across black, red, pink, and green builds visual variety that drives weighed-out purchases. For ethnic and specialty grocery, authentic origin licorice merchandised near other imported goods from the same region performs better than burying it in a general candy set. Online and subscription sellers use the more unusual salty styles as featured, story-driven items.

Allergen and Storage Information

Licorice products in this category commonly include allergens such as wheat, milk, soy, tree nuts, peanuts, and eggs across various items. Not every product contains all allergens; complete ingredient and allergen declarations are available on each individual product page. Buyers purchasing for retail sale should review those details prior to placing orders, particularly if serving customers with dietary restrictions. Most licorice products store well at cool room temperature and do not require refrigeration, though soft styles benefit from a sealed environment to retain their texture. Specific storage guidance is noted per product where applicable.

Seasonal Demand and Labeling Notes

Licorice has steadier year-round demand than most candy types, which is one of its real advantages as a category: it does not collapse outside of a holiday window the way seasonal chocolate or event confetti does. There is a modest seasonal pattern, with cooler months tending to lift demand for the heavier, salt-forward Nordic styles and warmer months favoring the softer fruit-licorice formats, but the baseline holds across the calendar. For buyers, that means licorice can serve as a dependable anchor in a bulk program rather than a seasonal gamble. When you build retail-facing labels for bulk-broken licorice, the salt level is the single most important thing to communicate, since the salmiak and high-salt Nordic styles surprise first-time buyers who expect a sweet candy. Many successful specialty retailers post a short shelf note describing the flavor intensity, which both sets expectations and signals authenticity to customers who are specifically seeking the real thing. Country of origin is also worth surfacing on labels, because the Swedish, Finnish, Dutch, and English traditions each have their own followings, and naming the origin helps the right customer find the right product.

Who Buys Bulk Licorice From Us

Licorice buyers tend to have specific customer bases in mind. Specialty and import candy shops order salty Scandinavian styles for customers who grew up with them. Natural and health food retailers often stock the sugar-free and simpler-ingredient options. Pick-and-mix candy stores need reliable bulk weights across multiple styles to keep bins full. Ethnic grocery buyers serving Northern European communities know this category well and return for consistent supply.

• Specialty candy and import confection retailers
• Pick-and-mix and bulk bin candy operators
• Ethnic grocery stores serving Scandinavian and Northern European communities
• Health food retailers stocking sugar-free confections
• Online candy subscription and specialty e-commerce sellers

How to Order

Browse the full licorice assortment and add items to your cart once logged in with an approved wholesale account. Need a larger volume quote or want to discuss a recurring order? Reach our team through the quote request page. To get started, open a wholesale account. Net-30 terms are available to approved buyers, and we ship to retailers and distributors across the US and Canada.