Turkish delight (lokum, if you want the proper name) is a soft gel candy made from starch and sugar, usually flavored with rosewater and often lemon or mastic. Pistachio or walnut gets studded through a lot of it and then it’s dusted in powdered sugar and cut into cubes, so some buyers see it as a sweet they grew up on and others treat it as an exotic-feeling gift.
Flavors and varieties
Rosewater and lemon are where most people start, but a proper lokum shelf goes further, with pomegranate and mastic turning up on it. Double-roasted and nut-packed bars show up too. Pistachio-filled ones tend to be the premium pick. Next to a Western gummy the difference is mostly texture and smell, a soft chewy gel with a floral note you won’t really find anywhere else in the candy aisle.
Stocking Turkish delight
Boxed assortments make an easy gift, and loose cut cubes suit pick-and-mix bins and specialty shelves. It’s also fine sitting at room temperature, which keeps handling simple. Related lines turn up in the soft confection range or sorted by country of origin.
FAQ
What is Turkish delight made of?
Starch and sugar made into a soft gel, flavored with rosewater and lemon or mastic and often studded with nuts, then dusted with powdered sugar.
Is Turkish delight good for resale?
Yes, room temperature storage is fine for it. People buy it as a traditional sweet and also as an exotic-feeling gift, and the boxed and pistachio-filled versions especially.
