Bulk Denmark Candy Wholesale

Swedish licorice is saltier than this and German candy leans fruitier, so Danish candy ends up sitting somewhere in between the two, which honestly is why we find it so easy to place in almost any kind of shop. Salty licorice is in this group next to licorice dipped in chocolate. There’s peppermint toffee as well, plus a handful of fruit gummies, so nobody has to pick one flavor camp. Our bulk Denmark candy wholesale section runs to 28 SKUs in cases from 1.25 to 2.2 lb, all Danish and all bulk. For the licorice on its own we keep Denmark licorice and the saltier Denmark salted licorice. Candy from other countries is under bulk candy.

Buyers who think Danish toffee usually think Carletti first, and three of theirs are on this page. Hemkola Toffee Original Vanilla is plain butter toffee. It’s the easy one, and it’ll go at a deli counter or by the till without anybody needing it explained. The chocolate version, Hemkola Toffee Chocolate, is for the chocolate-and-caramel crowd. We like Hem-Kola Licorice Toffee best of the three, because it’s caramel with licorice worked right through it and it tastes about as Danish as anything we stock. A shopper with Scandinavian family will probably recognize that combination straight away as a regional thing.

No brand has more SKUs here than Toms, and the flavors wander all over the place. Toms Black and Brown Licorice Twist winds firm licorice and caramel into one piece. With Toms Chocofanter Chocolate Licorice Rockies you get a hard licorice middle inside a chocolate shell, and that shell does a nice job of keeping them intact through a long stretch in an open bin. Then there’s Toms Minto Peppermint Toffee. Mint with toffee is a Danish specialty, odd enough that people who’ve never seen it tend to want one. Toms 3 Shades School Chalk Licorice is chalk-shaped salmiak in three shades. If you know Malaco Lakrifun from Sweden it’s the same idea, only with a Danish flavor.

Two Toms pieces go easy on the salmiak. Toms Lemon Lips Gummy is a plain fruity gummy, and Toms Sour Watermelon Licorice Bites put fruit into licorice. An import grocer trying Danish candy on a general crowd could open with these two and leave the heavy salmiak for later.

Salty licorice with mint is a pairing you see a lot in Denmark, and Toms Pinguine Salty Licorice Pastilles along with Toms Licorice Mint Rockies give you that pairing in two shapes. The pastilles are tiny, the kind of thing that fits a vending machine. Rockies wrap a mint-licorice center in a chocolate shell, so they can sit a step up in price from the plain licorice. Toms Fruit Licorice Pinguin Mix Rockies use that same shell with fruit and licorice inside, which puts some color in a bin. And then Toms Berries and Salmiak Filled Hard Fish Candy. It’s a hard candy fish with berry and salmiak in the middle. We doubt you’d ever see it in a supermarket aisle.

Haribo Salty Black Licorice Herring Salt Sild is made in Denmark, and the Haribo name on it does a lot of work with American shoppers. Worried your customers have never tried salty licorice? Put the Sild beside the Toms and Carletti pieces and let a familiar brand do the convincing. Chewy Salty Licorice Tablets Salmiak Tabs are small and strong. So are Pirate Coins Salty Licorice Piratos. That coin shape is a Danish classic, and salty licorice fans get a bit obsessive about it. Some of them will go to a specialty store looking for nothing else.

Anthon Berg is the premium Danish name people connect with chocolate-covered marzipan and liqueur chocolates, and we’re glad to have it in bulk at all. Koppers is more chocolate confection. It sits comfortably next to all that Toms chocolate licorice.

Most of this ends up at import grocers that have a Scandinavian shelf, where the Carletti Hemkola toffee and the Toms licorice get reordered all year without anyone running a promotion on them. Candy boutiques tend to use Piratos and the Toms Rockies, with Haribo Sild alongside, as the salty end of a bigger European display (the bit the brave customers head for). A gift basket maker doing a Nordic theme would probably grab Carletti toffee and Toms chocolate licorice, mostly because they look good in a photo. We could see a Scandinavian restaurant putting out peppermint toffee or pastilles after dinner too. A case is 1.25 to 2.2 lb, so you aren’t spending much on any one SKU and a case still fills a decent display.

There’s no minimum order. Approved wholesale accounts get account pricing, and we ship to addresses in the US. Lucia and Danish Christmas both pull hard on Carletti and the Toms Rockies, and spring Nordic-heritage events do as well. When a bunch of shops stock up for the same season those two can run short, so it’s smart to order ahead.

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