Wholesale Licorice: Bulk Sweet & Salt Candy

We bring in European licorice by the bulk bag, 413 SKUs of it. Salty Finnish licorice is in there. So are soft Swedish bites and the classic English allsorts. Scandinavian and Italian styles sit under one wholesale account. Dutch and English ones do too. Case pack sizes and bulk weights are on each product page.

What We Stock

Licorice has real regional character, and it shows on our shelves. Stock comes from Sweden and Italy first. Holland and Denmark follow. Finland and England are in as well, with a bit from Spain and the USA. Your customers get a tour of European styles instead of one domestic version.

The brands are Gustaf and Menozzi De Rosa. Bubs Godis and Italgum too. Then Mangini and Finnska, with Gerrit and Aroma Konfektyrer rounding it out. Most pieces are classic black or brown. Some go red or pink. A few show up green or gold, since several licorice-style candies get filed under the same heading.

• Salty Scandinavian licorice comes hard and soft, and the salt-forward Nordic styles have loyal fans in specialty candy shops.
• Soft licorice bites and ripples are chewy and mild. They sit fine in a normal candy display.
• English allsorts are the layered, multi-piece kind Bassetts and Taveners made famous. Ours come in 2 lb bulk bags.
• Strawberry and raspberry licorice shows up in soft bites and ripples.
• Licorice toffee has Greek and Italian roots, and tastes of licorice and caramel at once.
• Sugar-free licorice is in the assortment too.

Unit weights go from about 0.31 lb to 9.41 lb. Plenty of room for bin programs. Big bags suit pick-and-mix shops, and the small ones go straight on a shelf.

Where It Comes From

If you grew up on mild American licorice, the Swedish and Finnish kind is a shock. It’s stronger and the chew is denser. Nordic communities buy it. So do specialty food stores and import candy shops. Gustaf is one of the best known Scandinavian names in North America, and we carry its range. On the Italian side, Menozzi De Rosa and Mangini go more herbal. Dutch and English styles lean toward layered allsorts or the coin and wheel shapes UK candy fans know.

Good salmiak is hard to buy in most US towns. If you stock a true Finnish or Swedish one, domestic-only competitors can’t touch you on it. We think that scarcity is why people keep coming back.

Reorders and Trial Orders

This one sells all year. Reorder before a bin runs dry, not after. For a first order, mix SKUs in one case, say one salty style, one soft fruit bite and an allsorts mix. Watch what moves where you are. Then scale that and cut the rest. Our buyers serving Scandinavian or Dutch communities often settle into a standing order.

Display by Channel

Soft mild pieces and the fruit ripples can go in the regular candy aisle. Give salmiak its own shelf with a sign on it. Someone trying it blind gets a mouthful of salt they didn’t expect. In a pick-and-mix wall the colors sell it. Black beside red beside pink and green looks busy, and weighed-out sales tend to follow. Specialty grocers do better parking it near other goods from the same region. Online and subscription sellers feature the odd salty styles, because people like a story.

Allergens and Storage

It varies by item. Wheat and milk are common here. Soy and tree nuts show up on some items, and peanuts or eggs on a few. Not one bag has all of them. Check each product page before you stock it, more so if your shoppers watch what they eat. Storage is easy. A cool room is fine. Skip the fridge. Soft styles keep their chew better in a sealed bag. Anything special is noted on the product page.

Seasonal Demand and Labeling

Licorice doesn’t care much what month it is. After a holiday, chocolate sales drop off hard. Licorice mostly just keeps going. Cooler months lift the heavy salty Nordic styles a little. Warm months favor soft fruit licorice. The baseline holds either way. So it works as a steady anchor in a bulk program. If you break bulk into retail bags, put the salt level on the label first. Salmiak catches first-timers who expected sweet. Even one line on the shelf about how strong it is helps. The people after the real stuff like seeing it. Put the country on there too. Swedish and Finnish fans are a different crowd from Dutch and English ones, and the label sends each to the right bag.

Who Buys Bulk Licorice From Us

Most licorice buyers have one customer in mind. Specialty and import shops order the salty Scandinavian styles for people who grew up on them. Some stores lean on the sugar-free ones. Pick-and-mix shops need steady bulk weights in several styles or the bins go empty. Grocers serving Northern European communities already know the category, and they come back for supply.

• Specialty and import candy shops
• Pick-and-mix stores
• Grocers whose regulars are Scandinavian
• Shops with a sugar-free shelf
• Online candy subscription and specialty e-commerce sellers

How to Order

Add licorice to your cart at listed prices and pay by card. Anyone can. Once your wholesale account is approved you get account pricing. Bigger volume or a standing order goes through the quote request page. Or open a wholesale account first. We ship across the US.